Keith Ahern

Keith Ahern

Keith Ahern is the CEO and Founder of Oomph, a technology provider that helps publishers and advertisers convert print advertising assets into multi-format digital content. 

Creative Programmatic: The Need for Better Rich Media Ads

Three distinct factors determine whether a digital ad is effective: where it’s placed, the design, and the call to action. Programmatic advertising is gaining a lot of excitement in the advertising space because it handles the first of those factors: placement. Programmatic advertising places the right ad in front of the right person at the…