Keith Sibson

Keith Sibson

Keith Sibson is VP Product & Marketing at PostUp, an email, mobile, and social media marketing platform provider.

How Publishers Should React to Google’s Interstitial Crackdown

Publishers were thrown into a bit of a panic recently when Google announced they’d be penalizing websites that use “intrusive interstitials” (aka pop-ups & lightboxes) on mobile. The reason for the panic is that interstitials are widely used among publishers for various purposes, including: Advertising: This is the main target of the Google crackdown --…