Lou DeLone

Lou DeLone

Lou DeLone, aka the Fractional Publisher is an ad sales consultant. You can reach him at Lou@whipadvisors.com, LinkedIn and on the web site Whippoorwilladvisors.com

8 Ways Publishers Mismanage Their Sales Teams

Publishers face many challenges that did not even exist 10 years ago. But before chalking up all your revenue woes to Facebook and Google, you need to ask yourself if you’re really managing your salespeople properly by hiring smart, pushing them out of their comfort zone, and creating accountability. Maybe it’s not the economy, the…