Marc Guldimann

Marc Guldimann

Marc Guldimann founded Parsec and serves as its Chief Executive Officer. Prior to Parsec Mr. Guldimann founded and served as the CEO of Enliken and Spongecell Inc spending two decades at Internet and technology firms. Before digital media he worked in the wireless network security industry, where he developed the first wireless virus filter. Mr Guldimann led technical sales and marketing efforts for both Vernier Networks and Network Chemistry. Mr. Guldimann graduated from Carnegie Mellon University with a degree in Social Decision Sciences.

Media Pitch: Parsec Believes Time-Based Advertising Is Key to Mobile Success

It’s difficult for publishers to sell digital advertising at a premium price because digital ad performance metrics are murky, particularly on mobile devices. Thanks to ad blocking, ad fraud, and the difficulty of measuring an online user’s attention, it’s nearly impossible for a publisher to quantify just how valuable its ad inventory really is and…