Matt Lindsay

Matt Lindsay

Matt Lindsay, president of Mather Economics, has more than 20 years of experience in helping businesses improve performance and drive revenue through economic modeling.

Publishers Need to Apply Yield Optimization Techniques To Subscription Pricing

The migration of advertising spend from print, television, radio, and cable to digital platforms is transforming the business models of publishing and broadcasting companies all over the world. Magazines are no exception. The good news is that magazines in the United States have long under-charged their customers, and they can likely increase audience revenue significantly…