Michael Mendoza

Michael Mendoza

Michael Mendoza is the founder and CEO of Lineup Systems, a global media sales solutions provider that helps media organizations worldwide grow ad revenue and improve business performance.

Google Sunsets DoubleClick Sales Manager, Gives Publishers A Blessing In Disguise

Despite the fact that change can be hard, Google’s retirement of DoubleClick Sales Manager (DSM) is a blessing in disguise for publishers. The internet advertising powerhouse is focused on their profitable products such as DoubleClick for Publishers, AdX, AdWords, etc. DSM’s sales management and booking workflow tools were simply not generating enough profit, so Google’s…