Michael Stoeckel

Michael Stoeckel

Michael Stoeckel is VP of Global Tech Strategy and Publisher Operations at Prohaska Consulting, a consultancy helping publishers, brands, and agencies reach their digital revenue goals.

How Will Universal User ID Impact Publishers' Programmatic Advertising?

Back in May, MediaMath, Acxiom/LiveRamp, Index Exchange, Live Intent, and a few other prominent, non-Google/non-Facebook, ad technology players made an eye-opening statement by announcing their intention to create a “Coalition for Open IDs.” Their goal is to create a single universal ID that connects someone’s identity across all devices and participating providers. Not much has…

How Server-Side Header Bidding Can Elevate Your Programmatic Strategy

Like so much in the programmatic ecosystem, header bidding continues to evolve. Today publishers are beginning to explore server-side header bidding, which promises to reduce page latency while optimizing programmatic revenue. This post will discuss this new form of header bidding, how it differs from older programmatic methods, and how this approach might evolve in…

Getting Started With SSPs, Waterfall & Header Bidding for Programmatic Advertising

For traditional publishers, developing and implementing a programmatic approach to ad sales can feel complex and challenging. There is good news though. If a robust digital ad sales practice is already in place many of the key tools needed are already part of your ad infrastructure; you’ll need to layer programmatic technologies into the ad…