Michael Stoeckel

Michael Stoeckel

Michael Stoeckel is VP of Global Tech Strategy and Publisher Operations at Prohaska Consulting, a consultancy helping publishers, brands, and agencies reach their digital revenue goals.

Getting Started With SSPs, Waterfall & Header Bidding for Programmatic Advertising

For traditional publishers, developing and implementing a programmatic approach to ad sales can feel complex and challenging. There is good news though. If a robust digital ad sales practice is already in place many of the key tools needed are already part of your ad infrastructure; you’ll need to layer programmatic technologies into the ad…