Oren Dror

Oren Dror

Oren Dror is the CEO and co-founder of Imonomy, in-image advertising solution that helps publishers achieve incremental revenue from their most engaging asset — their images. 

Media Pitch: Imonomy Reveals How Images Can Combat Banner Blindness

Banner blindness is a problem that publishers and advertisers have been grappling with for years. While the first banner ad in 1994 earned a clickthrough rate of 44%, today readers have learned to ignore display ads and modern clickthrough rates are as low as 0.1%. A quick look at an online heat map, which tracks…