Peter Houston

Peter Houston

Peter Houston runs Flipping Pages Media, an independent consultancy and training firm, helping publishers identify and dismantle the barriers between print and digital content. He has run Guardian Masterclasses, spoken at Google’s ThinkPublishing conference and judges a number of magazine awards. He was formerly editor at large for themediabriefing.com and group content director for Advanstar Communications, Life Sciences.

How Can Magazine Publishers Make Ecommerce Work?

Jeff Bezos has been getting some pretty decent PR recently and not just around his transformation from mild-mannered bookseller to muscled-bound Master of the Universe. If you see the no-longer-nerdy CEO’s style shift as a corporate metaphor, Amazon has gone from selling books online to selling whatever the hell it wants. The world’s retailers and…

Long Form Content Boosts Engagement, But How Can Publishers Do It Right?

There’s nothing new under the Sun. Even that saying is way older that you think, at least 2,000 years’ old, appearing in the Hebrew Tanakh in the book of Ecclesiastes… What has been will be again, What has been done will be done again; There is nothing new under the sun. That’s only slightly older…

Will Voice Interfaces Like Alexa Deliver for Publishers?

You probably can’t tell from my Publishing Executive blogs, but I’m Scottish. Like most Scots, my heritage is a source of pride and I love it when people, mostly Americans to be fair, tell me they love my accent. For someone that grew up with their mother telling them to ‘speak properly’ that’s a great…

5 Tips for Setting Your Digital Media Priorities

Publishing used to be a pretty simple business: Write stories your audience wants to read, look after your advertisers, pay attention to paper, print, and postage costs. Presto: a profitable publishing business. These days, the bit that used to be simple typically brings in a lot less money than it did, and the new digital…

Can Publishers Rebuild Customer Loyalty with Apps?

It wasn't too long ago that apps were enthusiastically touted as the future of publishing. The launch of the iPad brought a wave of optimism and a flood of digital publications – but the euphoria was short-lived. For most publishers, initial downloads were impressive but usage was dismal and revenue, either from sales and subscriptions…

How to Develop Newsletters That Readers Actually Want

I’m not sure if ‘Inbox Zero’ is still a thing, and I’ve certainly never gotten anywhere close to achieving it, but I absolutely get the desire to free yourself from the unrelenting tyranny of email. And given the flurry of email-management apps and self-help books out there, I’m not alone. If a tweet I came…

Email, Mobile Are Key to Building Reader Loyalty

Digital media has brought a lot of challenges to the publisher’s door. One of the biggest is the challenge to reader loyalty. In the good old days, most readers had limited choice; sometimes if they didn’t read your newspaper or magazine, they didn’t read. In cities or subject areas where there was a choice, a…

Are Publishers Really Putting Their Audiences First?

What a time to be alive… the people, fresh from taking the U.K. out of Europe, are sending a reality TV star to the White House and the brightest brains of our society didn’t have a clue what was coming up in the elevator. The worrying part of that for me -- outside of my…