Robert Grainger

Robert Grainger

Robert Grainger had 15 years experience in magazines in the UK before co-founding Stonewash, building apps for publishers, in 2009. He served as the CEO of Stonewash until its sale in 2015 and has served on the board of SiiA (Europe), as well as being a regular speaker and commentator on the subject of digital media.

Finding a Place for Legacy Media in Your Revenue Mix

Selling and maintaining print products may actually be viable. Yes, really. News is disposable and has a lifespan, but niche content focused on other interests and hobbies is more likely to be retained and print is the perfect format for that. As someone who was in the business of developing digital content platforms for media…

Beyond Subscription & Ad Sales: 2 Keys to Growing Alternative Revenue

Few people buy lifestyle or news content in the volume they used to. Our readers often expect it to be free, yet they’re perfectly willing to pay for niche content. Media brands must harness that niche interest in order to expand their business models into other verticals at a faster pace. One already explored scenario…

To Grow Online Subscriptions, Get Out of the Reader's Way

I have this feeling we’re on the verge of an upswing in media. I say this every January, but this time I really mean it. Really. I do believe that there’s been a gradual shift in thinking by media owners and the general public, and we’re balanced on a tipping point. It’s become clear, in…

The Impending Yahoo Sale Gives Us Reason to Reflect on Publishing’s Future

Reader behavior may have changed in recent years, with decreasing attention spans and a demand for more instant gratification, but we should be reminded that the same overriding principles apply to our business. We’re all aiming for a greater share of the total reading, watching or listening time. The target objective for many monthly magazines,…