Rohan Castelino

Rohan Castelino

Rohan Castelino is director of business development & marketing for IRIS.TV. Mr. Castelino has over 12 years international experience working in the intersection of media and technology. He spent six years in Beijing and Shanghai where he helped produce and finance international film and television co-productions with China, Hollywood and Europe. Prior to joining IRIS.TV, Rohan worked with major media companies such as Sony Pictures Entertainment, Paramount Pictures, and Illumination Entertainment.

Why Personalization Is Crucial to Driving Video Revenue

While video continues to be the fastest growing form of media and premium video ad inventory commands the highest CPMs, publishers have struggled to fully capitalize on this fundamental change in media consumption. The reality is most of the 750 billion or so monthly video views are being consumed on Facebook, YouTube, and Snapchat. Unfortunately,…