Sarah Snell Cooke

Sarah Snell Cooke

Sarah Snell Cooke is publisher and editor-in-chief of Credit Union Times, part of ALM Media.

5 Ways Editorial & Sales Should Work Together

Getting editorial and sales in sync is a nut many publishers are trying to crack. Too often in publishing, an us-versus-them culture dominates when it comes to sales and editorial, even though everyone has the same goal of growing a successful business. My heart is still in editorial, where I spent 13 years of my…