Staff Writer

Staff Writer
Meredith Bid for Time Inc. Said to Be Backed by Koch Brothers

Time Inc. is said to be in talks to sell itself to the Meredith Corporation, in a deal backed by Charles G. and David H. Koch, the billionaire brothers known for supporting conservative causes. Talks between Time Inc., the publisher of Time and People, and Meredith, the publisher of Family Circle and Better Homes and…

Ziff-Davis Will Reportedly Buy Mashable for Just $50 Million

In another sign of how digital media companies are struggling, Mashable will be sold to trade publisher Ziff Davis for around $50 million, according to a Wall Street Journal report. That would be only one-fifth of the company’s $250 million valuation during its last investment round in March 2016. While Mashable had attracted little interest…

30 Under 30 Media 2018: Meet The Young People Driving And Defining Content

When asked about her biggest wins of 2017, Jazmine Hughes, associate editor of New York Times Magazine, listed a couple of expected accomplishments: her first feature for the publication and the Letters of Recommendation column that she edits. But Hughes also mentioned something less typical for someone with her title. She had met a woman who…

Do Facebook And Google Have Control of Their Algorithms Anymore?

If you searched Google immediately after the recent mass shooting in Texas for information on the gunman, you would have seen what Justin Hendrix, the head of the NYC Media Lab, called a “misinformation gutter.” A spokesperson for Google later gave a statement to Gizmodo that placed blame squarely on an algorithm: "The search results…

BuzzFeed Now Has 19 People Writing Commerce Content

BuzzFeed’s commitment to commerce revenue continues to grow, and as a result, it’s begun pursuing commerce revenue more like a regular publisher might: through search. After more than two years of experiments focused on identity-focused listicles like “39 Fucking Awesome Gifts For Anyone Who Loves to Swear” or “27 Gifts Only Math and Science Nerds…

Press Release: Omeda Announces New VP of Client Success, Tony Napoleone

Northbrook, IL – November 13, 2017 – Omeda, the audience relationship management company, announced that Tony Napoleone has joined the company as VP, Client Success. Tony is an experienced, award winning digital marketer specializing in audience growth and engagement in the media industry. Tony is well versed in utilizing email marketing, digital media, and online…

Press Release: Launch of B2B Media Exchange Assures Quality and Transparency for B2B Marketers

Shelton, CT November 14, 2017 – BPA Worldwide, the global not-for-profit provider of media auditing services, announced the launch of its B2B Media Exchange, a programmatic marketplace connecting premium advertisers with brand-safe B2B media suppliers. The B2B Media Exchange, powered by PulsePoint, is a collective of qualified audience and audited business-to-business media. The platform’s suite…

Bloomberg Will Launch Twitter Network in December; Secures Millions in Revenue

Bloomberg's new Twitter network will launch on Dec. 18 with six founding partners: Goldman Sachs, Infiniti, TD Ameritrade, CA Technologies, AT&T and CME Group — and more are in the works. The average price point of the partnerships is $1.5 to 3 million, leading to Bloomberg securing eight figures in revenue in its first year.…

Business Insider Website Rolls Out a Paid Content Offering

Business Insider this week became the latest publisher to ask readers to pay for its content, launching a subscription offering aimed at die-hard consumers of financial news. The subscription offering, called BI Prime, has been tested in various formats for more than a year but was rolled out to Business Insider’s entire audience earlier this…

New Survey Looks at What Drives the Decision to Attend a Conference

In a new survey of almost 9,000 business conference attendees, 78% of all generations report that destination factors into their decision, with 20-30% saying it's the deciding factor. Write-in comments ranged from destination appeal, to drivable distance, to airlift, to overall cost. Also mentioned was the importance of rotation and experiencing new places. The report—titled…