One of the lesser-known facts about magazine apps is that publishers can glean very little information about them and how they are used, unless we have built in the coding for separate analytics. There is much less app data than what we've become accustomed to on websites, where you can tell which pages people are looking at, how much time they are spending, and a host of other information.
This is a great time of the year to look at the top trends of 2014 and gain insights for 2015. Following are five trends -- some new, some continuing - that will impact app development and usage in the coming year. You might just reconsider what operating system, device to prioritize. Or could the BRIC countries represent new audience growth potential?
Mary Meeker of Kleiner Perkins Caufield & Byers is one of my s/heroes. In this day and age of branded journalism, she is one of the few women who has solidly branded herself as the Go To Gal for internet trends. She comes out with an annual report packed with excellent analysis, and the world becomes clearer for all of us. Thank you, Ms. Meeker!
A few weeks ago, my firm Next Steps Marketing put out its third bi-annual Digital Magazine Dashboard. Two major titles we've been following since their entrance on the top Digital titles scene had not yet filed Reader's Digest and Taste of Home. Now that they are in, here's 10 take-aways from this year's Dashboard. To see the entire Digital Magazine Dashboard, please click here.
Small Business Trends writer Shawn Hessinger and I have a completely different view of the news that Yahoo was starting its own digital magazine empire. While I gather Hessinger saw Yahoo's move to capture an audience with general information that they curated themselves with luscious pictures and snappy writing as bad, I see it as a leap forward for a cluttered mess of a media company.
As part of my New Year's Resolution, I resolved to review what was going on with digital pricing strategies for magazines. I did not look at Apple or Android devices, only at websites. Look at what I found:
It appears that when you install iOS7 on your iPad, you may suffer glitches with some iPad magazines. Readers of The Economist are noting that pages come up blank when iOS7 is loaded onto the iPad, while other subscribers to magazines like Architectural Digest are no longer able to use the landscape and portrait mode with iOS7.
Over the next weeks, I'm going to be giving you five essential tips for awesome digital magazine sales. This is a bit of a teaser for an upcoming panel at Publishing Executive's Publishing Business conference where I'll be participating in a Monday afternoon panel on the 23rd that will be packed with good ideas, and great speakers. Come by if you can!
While I enjoyed the drama of the recent article summarizing PwC’s Entertainment and Media Outlook 2013-2017 on the magazine industry shedding $1.3B by 2017, they missed a little of the positive.
Mainly, it’s not looking so bad from a distribution standpoint.
I’ve been looking at publisher’s statements from Alliance for Audited Media (AAM, formerly ABC) to compare the Top 50 and Top 10 magazines with digital subscriptions, looking at the period ending 6/30/12 and the most recent period 12/31/12.
A blog came out recently on the redesigned Google Play for mobile. It appears Michael Siliski, group product manager for Google Play been reading this blog.
Publishers are missing digital magazine sales, customers are in the terrible position of losing print magazines from retail outlets, and not being able to find the magazines digitally. The tablets are leaving revenue on the table.
I want to continue the Netflix lovefest started by Jim Sturdivant by looking at another one of their handy features. Netflix does a really good job of finding me things I like to see. I’m used to Amazon and their algorithm of “people who liked this also liked…” and I appreciate it. What I like about Netflix, however, is they actually define what kind of a person I am.
Yesterday's fifth annual Women's Leadership Conference in San Francisco sold out and was packed not only with women (and a few brave men) in publishing, but with a tremendous array of ideas we can all use in digital marketing.
I want to talk about discoverability, a word I just absorbed and fully bought into myself in my talks with people about digital magazines and sales.