Todd Krizelman

Todd Krizelman

Todd Krizelman (@ToddKrizelman) is Co-Founder and CEO of MediaRadar (@MediaRadar), the ad sales intelligence platform used by more than 1,600 publishers, including BuzzFeed, A+E and The New York Times. Growing up near the epicenter of technological innovation in Palo Alto, California encouraged him to become an entrepreneur and co-found of one of the world’s first social media sites, theGlobe.com. Krizelman also held leadership positions at Bertelsmann’s Gruner + Jahr and Random House. With his expertise in ad sales and innovation, Krizelman joined veteran web architect, Jesse Keller, to found MediaRadar in 2007.

Despite Challenges, Native Ad & Header Bidding Opportunities Are on the Rise

Last year was a good year for digital publishers. Although overall advertising growth slowed overall, according to eMarketer, digital advertising grew more than 15% and almost cleared $70 billion. And, by 2020, digital spend is expected to reach $100 billion. A number of factors are driving growth, one of which is mobile technology. But nativeā€¦

Deconstructing the Hype around Native Media

It was May 2013 when MediaRadar first sponsored a conference about native advertising. At the time, most publishers saw native as little different than the old advertorial concept repackaged and wired for the dotcom market. Fast forward just a year later and Marissa Meyer, CEO of Yahoo, was opening up in Cannes (June '14) singing the virtues of native ads (stating that viewers of native ads are 3.6 times more likely to perform a branded search than viewers of traditional display ads).