Tony D'Anna

Tony D'Anna

Tony D’Anna is CEO of PostUp, an award-winning email, mobile and social media marketing platform provider. PostUp helps create lasting relationships between the world’s leading brands and their customers in the digital world.

Rejecting Buzzwords: Why Personalization Is Not a “Silver Bullet” for Publishers

Ask any publisher what the biggest trend is today and you’re sure to hear something about the importance of one-to-one marketing, or personalization. But personalization's effectiveness has been artificially inflated, and unfortunately a lot of publishers are buying into the hype. As great as it sounds, one-to-one marketing really isn’t that big of a deal…