Uyen Tieu

Uyen Tieu

Uyen* Tieu is a cofounder and chief revenue officer of Rumble, a fully-integrated platform for news content providers to publish mobile content that has been working with news content producers since 2011 to create digital-mobile strategies. Prior to Rumble Tieu was the global head of ad sales strategy at Microsoft.

Focus On Content to Drive Mobile Engagement

As audiences continue to migrate to mobile, publishers are under pressure to improve performance. But despite an increase in mobile traffic and ad spend, more and more ad revenue is going to big players like Facebook and Google. As a result, publishers are exploring different tactics for revenue and audience growth, includingpaywalls, new distribution strategies, and the ongoing optimization of advertising.