In an announcement made yesterday that seems to generally be going unnoticed, BPA Worldwide has announced a partnership with Nielsen Online to bundle enhanced Web site traffic measurement with all print and event audits without increasing existing dues and fees.

BPA will eliminate its current and outdated Web log analysis offering and shift to a more common tag-based method, used by products like Google Analytics.

I frankly can't wait for this and only hope that it will allow publishers to compete on a more level playing field when it comes to citing Web site traffic to potential advertisers.

I've used this blog in the past to state my disdain for the BPA and the apparent archaic way it does business. This is an obvious step in the right direction and I applaud the BPA for the announcement.

You can read the full BPA press release here.