Media Vent
By Bob Sacks
About Bob
Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.
Pub Talk
Want to Know What's Really Going to Be the Magazine Killer?
Aug 25, 2010If you're spending more than 50 percent of your digital development resources on website functionality, stop!...
The Digital Market
Single Copy: The Sexiest Thing Going
Aug 5, 2010In the world of selling magazines to customers, newsstand is the unpredictable relative, the circulation no one wanted...
Byte Back
For Advertisers, Will QR Codes Blend the Print-Mobile Experience?
Jun 9, 2010Ignoring Harold Ramis’ (playing Dr. Egon Spengler) dire warning: "Don't cross the streams," advertisers are daily crossing the...
Coming Soon: Software That Tells You Not to Believe Everything You Read
The possibilities of this program are endless for everyone, especially for the publishing industry. I can foresee powerful usage by journalists, writers and editors doing hard research and also the general public who may simply be cruising the Web merely for information, ideas or fun. In a strange way it's like your parent looking over your shoulder and saying, "Bo, you shouldn't believe everything you read."
This is just a small part of the "software as concierge" theory that I have been espousing for decades—a program that is your true friend, your tutor, your mentor, your guardian, your day-timer, and a dozen other roles that strengthen your interaction with the virtual and the real world and the society you live in. Are there "Big Brother" aspects to this theory? Possibly. But I would suggest we are three-quarters of the way there already. The Internet already knows everything about you. So, perhaps your only real protector will be your electronic concierge, who knows more about the process and you than you do.
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