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Senior Editor

Pub Talk

By James Sturdivant

About James

 

Industry Insiders

The Insiders
Are You Protecting Your Site From Click Fraud?
Apr 23, 2015

By now magazine publishers have expanded their properties to the web, providing readers a fast, easy way to access content....



Media Vent

Bob Sacks
Do New ASME Rules Damage Magazine Industry's Integrity?
Apr 16, 2015

It seems to me that my opinion on the changes to the ASME guidelines will be in the minority. To...



Publishers' Dojo

Linda Ruth
Online Resources You Might Not Be Using, Part 1: Content Analytics
Apr 13, 2015

Publishers who have worked in internet marketing since the beginning might remember, as I do, when lots of tedious programming...



The Digital Market

Thea Selby
Top 5 Trends Affecting App Publishing
Mar 9, 2015

This is a great time of the year to look at the top trends of 2014 and gain insights for...



B2B Beat

Andy Kowl
Earned Media vs. Native Advertising: Smart Publishers Find a Path for Advertiser Content
Mar 3, 2015

An insidious term has started to be widely used these past couple of years. As publishers, we must stamp out...



Publisher's Paradox

Andrew Davis
Publisher’s Paradox: Your Newsletter Subscribers Are Being Overfed
Apr 28, 2014

Charlie Magazine, based in Charleston, South Carolina, isn't asking its readers to subscribe to everything. Instead, Charlie is inviting readers...



Disrupting 'Disruptive' and Other Impacts of the Word Wars

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Earlier this month we were hit with the annual lists of the most annoying words of 2012. Cliche-spotting has become a favorite year-end pastime on the coasts as media and tech-types decide (often after months of incessantly using them themselves) that certain buzzwords or turns of phrase are just so over.

And then there is the periodic controversy surrounding the latest additions to the Oxford English Dictionary. This time around, these words may include  "dumbphone," "'flexitarian" and "omnishambles."

I am inclined to give newly popular words and phrases the benefit of the doubt, assuming until strong evidence appears to the contrary that they do represent a new shade of meaning, and thus can enrich the language, and will get weeded out sooner or later if they fail in this—all of which means that the articles policing annoying or unnecessary words can themselves seem annoying or unnecessary.

But the worst part about all this word policing is that it sullies some very nice words and phrases before they even have a chance to trickle down. A few too many mentions in Wired or Ad Age and—wham!—a word we're all still getting used to is suddenly passé. My local restaurant reviewer may never have a chance to use a fine word like "twee," "meme" or "curate." Is it too late for that unusual Asian fusion dish at my local eatery to be "disruptive"? (Is "Asian fusion" even still a thing?)

Have trends replaced actual culture? Can anything stick around long enough to fully sink in, spread through the muskeg and take on new meanings, influences and iterations? Can words, like cuisines, no longer evolve without a hyphen? Can "bemused" ever be allowed to mean "slightly amused," as many seem to want it to, rather than confused?

But I digress.

Lets us media types try to remember that we can get sick of words or phrases others do not even know yet. Rather than fawn over, overuse and condemn them, let's try to give them some time to settle into the lexicon. To allow a nice word to flame out is to chip away at one of the greatest features of the English language—useful synonyms. 

Having said all that, I really do hate when people use "literally" to mean "truly." And don't get me started on the one about the Kimono.
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