Pub Talk
By Rob Yoegel
About Rob
Rob Yoegel takes an active role in North American Publishing Company's online efforts including content, sales, marketing, usability, functionality and vendor relations as Vice President, e-Media. Rob works directly with publishers and editors in developing a consistent strategy from print to online.
A former journalist, Rob has been involved in Internet strategies since 1996 serving as an associate editor of Target Marketing magazine, where he regularly contributed articles related to the Internet, including e-commerce, Web site design/development, e-mail, fulfillment, customer service and marketing integration. He also spent one year as publisher of PhillyTech Magazine, a regional technology magazine published by Philadelphia Newspapers Inc. E-mail him at ryoegel@napco.com or call (215) 238-5344.
The Digital Market
Pricing and the iPad Digital Magazine
Jul 20, 2010First of all, congratulations to all magazines that have taken the plunge into the world of the iPad. You...
Media Vent
The New, Simple, Easy, Fool-proof Method for Any Magazine’s Success
Jul 8, 2010For some reason, the latest mantra in the print world is that we have been saved and proven to...
Byte Back
For Advertisers, Will QR Codes Blend the Print-Mobile Experience?
Jun 9, 2010Ignoring Harold Ramis’ (playing Dr. Egon Spengler) dire warning: "Don't cross the streams," advertisers are daily crossing the...
Help! Visitors are Spending Less Time on My Web Site
In the software industry, it’s very common for updates to come out. Typically these new releases are announced in advance to users of the tool, and often are tracked with a version number (for instance: Version X.X). As Google’s stock a few weeks ago continued to climb towards $600 a share, the company apparently didn’t feel a need to alert users of its Analytics program of the following:
Google Analytics has been updated with bug fixes and new feature improvements.
• The Average Time on Site calculation has gone back to its original method of calculation: Total time on site for all visits divided by the total number of visits. Before this reversal, it excluded bounced visits (visits during which only a single page was viewed). This newest calculation change applies to historical as well as current data, so you can safely make comparisons across date ranges.
Luckily, we quickly found the text above on the Google Analytics Suport Section, but how about an e-mail alert or a notice on the Analytics log-in page that this change was forthcoming?
When I attended my first Search Engine Strategies Conference a couple of years back, I was excited to learn that Google developers would be on some conference panels. Obviously, brilliant programmers (Don’t believe me? Check out the somewhat infamous Google Labs Aptitude Test), but Toastmasters (a lot of “Ums” and giggles) and good communicators they’re not.
