Open Enrollment | Subscribe to Publishing Executive HERE
Connect
Follow us on
Advertisement
 
Senior Editor

Pub Talk

By James Sturdivant

About James

 

Industry Insiders

The Insiders
Are You Protecting Your Site From Click Fraud?
Apr 23, 2015

By now magazine publishers have expanded their properties to the web, providing readers a fast, easy way to access content....



Media Vent

Bob Sacks
Do New ASME Rules Damage Magazine Industry's Integrity?
Apr 16, 2015

It seems to me that my opinion on the changes to the ASME guidelines will be in the minority. To...



Publishers' Dojo

Linda Ruth
Online Resources You Might Not Be Using, Part 1: Content Analytics
Apr 13, 2015

Publishers who have worked in internet marketing since the beginning might remember, as I do, when lots of tedious programming...



The Digital Market

Thea Selby
Top 5 Trends Affecting App Publishing
Mar 9, 2015

This is a great time of the year to look at the top trends of 2014 and gain insights for...



B2B Beat

Andy Kowl
Earned Media vs. Native Advertising: Smart Publishers Find a Path for Advertiser Content
Mar 3, 2015

An insidious term has started to be widely used these past couple of years. As publishers, we must stamp out...



Is New York Publishing On the Ropes?

3
 
An unexpected debate around Publishing Executive blogger Ron Matejko's recent post on the possible sale of Time Inc. concerned the location of Matejko's publishing concern, MVP Media. Some readers felt that, being located in Arizona, Matejko was not qualified to comment on the digital strategy of a New York publisher.

Whatever you think of the merits of this debate, it does point to a very real phenomenon—the cultural divide between New York publishers and their brethren elsewhere in the U.S. In a rapidly changing market that favors agile operators and out-of-the-box thinking, do long-ingrained habits and biases put the likes of Time Inc., Hearst and Conde Nast at a disadvantage?

Some recent developments suggest it might. An article in today's Wall Street Journal argues Des Moines, Iowa-based Meredith Publishing, reportedly in talks to combine its portfolio with most of Time Inc.'s magazines in a spun-off company, is better positioned to maintain healthy growth in the magazine sector. The culture gap between Meredith and Time Inc. was made apparent two years ago when Jack Griffin, brought over from Meredith to head Time Inc., was fired as CEO after only six months. (The official line was that management styles did not "mesh.") Meredith, driven by a "no-nonsense," "team-oriented" culture, has been more proactive than many of its peers in becoming a diversified media company and acquiring brands in its core markets, the Journal reports. 

Looking beyond Meredith, it's worth noting that many feel the future of magazines is in niche markets—traditionally the bailiwick of heartland publishers like F+W Media, Ogden Publications, Inc. and Kalmbach Publishing, all of whom have seen healthy growth in recent years. In 2010, Kalmbach acquired New York-based Discover magazine, and by 2012 had successfully transferred all editorial and design operations from the Big Apple to Waukesha, Wis.

So, is New York publishing on the ropes? As many have pointed out in recent days, Time Inc. still makes an awful lot of money. Hearst has proven many times over that it understands the need to diversity operations, buying ad agencies, investing in digital platforms and acquiring stakes in media start-ups. The problem for consumer magazine publishers has been slowing growth, which displeases investors. Lay-offs and shuttered brands have been much in the news in recent years as the largest companies seek to set a new course, and sometimes it appears that younger, smaller, digital-native or special-interest-focused companies are running rings around the big boys.

Perhaps, as one Matejko reader suggests, large, legacy-print publishing concerns are fated to go the way of Polaroid. If so, I'll bet many of the media companies that rise from the ashes will still have their feet planted firmly in Manhattan.
3

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: