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Media Vent
By Bob Sacks
About Bob
Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.
Pub Talk
Don't Let Your Advertisers Put You Out of Business
Mar 8, 2010Perhaps publishers are becoming the 85-year-old widowed grandmother who gets taken by the nice guy on the phone offering to...
Networked Link Journalism
This story is a perfect fit to follow my rant of last week, titled, "The Key to Publishing's Survival." In case you missed it, please click here and give it a read. I believe your very job may depend on understanding the premise of that last blog.
Several people wrote complimentary notes about that blog, but didn't understand my suggestions about using Twitter. "Why use Twitter?" they asked. "Of what importance could 140 characters be to journalism?" Well, my friends, even Twitter is a piece of publishing's future, and is now known as "Networked Link Journalism."
Some of you may not understand some of the jargon in the article I am suggesting you read, and to that I say, all the more reason for you to read it. Did you know that Twitter was the first to release the news about the earthquake in China? I have also been told that Twitter was indispensable in the terror attacks in India. In the article, you'll read about journalists who have never met but were able to coordinate information to cover a wide-ranging story like never before. It's not that Twitter really matters to the daily production of a print magazine. But it does put you into a unique and interesting headspace of instant communication to groups of people. With Twitter, the people who write their 140 character messages have followers. So far, I have slightly more than 100 followers after being on Twitter for only a month or so. There are some people who have 25,000 to 30,000 followers. Those numbers are larger than some magazines.
Twitter is not the next big thing, because it's already here and in use. But Twitter is definitely part of a new world communications order. And I think it is an important "little" thing to know about.
Several people wrote complimentary notes about that blog, but didn't understand my suggestions about using Twitter. "Why use Twitter?" they asked. "Of what importance could 140 characters be to journalism?" Well, my friends, even Twitter is a piece of publishing's future, and is now known as "Networked Link Journalism."
Some of you may not understand some of the jargon in the article I am suggesting you read, and to that I say, all the more reason for you to read it. Did you know that Twitter was the first to release the news about the earthquake in China? I have also been told that Twitter was indispensable in the terror attacks in India. In the article, you'll read about journalists who have never met but were able to coordinate information to cover a wide-ranging story like never before. It's not that Twitter really matters to the daily production of a print magazine. But it does put you into a unique and interesting headspace of instant communication to groups of people. With Twitter, the people who write their 140 character messages have followers. So far, I have slightly more than 100 followers after being on Twitter for only a month or so. There are some people who have 25,000 to 30,000 followers. Those numbers are larger than some magazines.
Twitter is not the next big thing, because it's already here and in use. But Twitter is definitely part of a new world communications order. And I think it is an important "little" thing to know about.
