Media Vent
By Bob Sacks
About Bob
Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.
Pub Talk
Is Yahoo asking itself the right questions?
May 21, 2013After the news broke about Yahoo's acquisition of Tumblr, I paid a visit to Yahoo.Com (it has been quite a...
Publishers' Dojo
Like practically everything else in publishing, licensing content is changing
May 20, 2013I'm blogging from the Worldwide Media Marketplace (WMM), an annual event hosted by the FIPP, the worldwide magazine media association....
B2B Beat
ABM Annual Conference Greatest Hits
May 17, 2013Much has been written about ABM merging under the umbrella of SIIA. But much more was going on during the...
The Digital Domain
To Pay or Not to Pay ... That is the Changing Question
Apr 30, 2013In an era, where citizen "journalists," aggregators and content farms threaten to turn the information media companies produce into a...
Profit from Publishing!
The Decline of Publishing - Blame it on Johannes!
Apr 24, 2013Have you wondered when the decline of newspaper and magazines really began? Have you considered the decline began the day...
The Digital Market
What do you think of the new mobile Google Play?
Apr 18, 2013A blog came out recently on the redesigned Google Play for mobile. It appears Michael Siliski, group product manager for...
The Postal Pundit
Climbing Out Of The Rubble Of Sandy
Dec 11, 2012The entire Eastern seaboard, but now mostly New York and New Jersey, has been struggling through the aftermath of Sandy,...
Everything Publishing
A New Way To Be a Player
Sep 19, 2011If you want to increase affinity with your brand, grow traffic (up to 20x for some sites) and retention, create...
Byte Back
What Is “Interactive” Anyway? (Part 2)
Feb 28, 2011The real question, it turns out, is less about embedded multimedia than it is about personalization, relevance and immediacy of...
On Magazines, 21st Century Love & Bias Among Media Buyers
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I'm pretty sure in most cases pleading, cajoling and personal makeovers are usually ineffective, as we are usually what we are with moderate amendment possible on the whole, and in many cases, new romances have a tendency to be right around the corner. A new pretty or handsome face is in most cases a fine cure for the why-don't-ya-love-me blues.
I am waxing poetic about love here, because the Australian Magazine Association seems to be in deep need for some loving and are publicly wondering where the romance has gone.
In human experience and most assuredly in business you can't just make someone love you without being lovable in the first place.
Speaking from a publishing perspective, every niche has its own Ernest Hemingway or Agatha Christie. Every sector has its Stephen King or Jacqueline Susann. Our jobs as magazine publishers are to get the best writers and editors on the planet to represent our particular brands and unique fields of interest. You can no longer fire the highest paid, best editor and writer on your staff to make short-term ends meet. Success won't happen that way...ever.
Your survival in this complex media jungle is to produce the best reading experience possible. In 21st century publishing second best will not do any more, as second place is now equivalent to exposure to possible extinction. We are now competing with the entire planet for attention from people with only a limited time to spend on reading and a vast, infinite universe of readily available material to read.
It turns out that Australia's big three magazine publishers are planning to tackle what they believe to be a bias among media buyers against magazine advertising. My advice to the Australians and any other group that wishes to stay in business is to produce outstanding excellence on a consistent basis. Doing so will get them the readers and the advertisers that they will then richly deserve. Not having superior content dooms them to wonder where all the love has gone.
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