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Linda Ruth

Publishers' Dojo

By Linda Ruth

About Linda

Linda Ruth is president & CEO of Publishing Dojo. She offers advice on the keys to marketing at retail and online. She is one of the original founders of Exceptional Women Publishing and Women in Digital Media and a current board member. Linda also is president of Newsstands of America, the coop of independent booksellers. She has more than 20 years' experience in magazine marketing, and has held management positions at McGraw-Hill and IDG Communications. Her books, “Internet Marketing for Magazine Publishers,” “Secrets of SEO for Publishers,” and “How to Market your Newsstand Magazine” can be found at She can be found on the internet at:

Media Vent

Bob Sacks
Stats on Magazine Launches Are Irrelevant & Misleading
Jul 2, 2015

My friend Samir Husni has penned a short essay and complaint about "numbers" used in our industry for purposes of...

Marketing Services Lab

The Marketing Services Lab
3 Ways To Tell The Content Marketing Boom Spells Revenue Growth for Publishers
Jun 30, 2015

Last week Publishing Executive announced the launch of the Publishing & Media Labthat we will host at the 2015 Content Marketing World conference this...

B2B Beat

Andy Kowl
Content is Money
Jun 12, 2015

Most of the publishing world says Content is King. The publishers at SIPA say Content is Money. The annual conference...

Industry Insiders

The Insiders
Apple Throws Publishers Another Curve Ball
Jun 9, 2015

The relationship between Apple and the magazine publishing industry has been acrimonious since the launch of the iPad in 2010...

The Digital Market

Thea Selby
4 Takeaways from the New Apple App Analytics
May 26, 2015

One of the lesser-known facts about magazine apps is that publishers can glean very little information about them and how...

Pub Talk

Denis Wilson
Resurgence of Vinyl Should Remind Publishers of Their Core Fans
Feb 3, 2015

Last week this article from The Media Briefing about the "resurgence" of vinyl circulated in our offices. Resurgence is in quotes there...

Online and Print Converge as NaNoWriMo Winners Triumphantly Cross the Finish Line


Today, November 30th, is a big day in the book world. Or at least in the wannabe-novelist world.

It’s also a big day for anyone interested in the convergence of print and digital and the remarkable things that can come of it.

And that is because today is the last day of NaNoWriMo, or National Novel Writing month, where aspiring novelists from all over the world set out to write a complete novel, soup to nuts, in thirty days. 

Five of these aspiring novelists live in my house. Of my five family members, we have, well, five novels entering their final stages of completion today. Our youngest member is 14—and this is her second year participating. If they (we) can make their (our) 50,000 word goal by midnight, we’re winners.

This is a very cool thing and what makes it work is, you guessed it, digital publishing—the convergence of online and print in fresh ways that would have been unimaginable not so long ago. NaNoWriMo has a website where you can update your word count and check the graph that tracks your progress; it’s got pep talks (today I’m reading one from Nick Hornby) and videos and forums where you can brag or bemoan your lack of progress or ask for ideas; there is a procrastination station; and there are various writing challenges or exercises (“have your hero solve a problem having to do with a bandanna, a chimp, and a piece of bubblegum in the next chapter”).

And there’s integration with the real world. Throughout the country if you’ve walked into bookstores or cafes this month you might have seen an unusual number of earnest writers typing away in groups—groups, in many cases, formed of people who met on the site. Or the groups might meet virtually—my kids and I participated in a “Night of Writing Dangerously” here in New Hampshire where we did series of 20-minute writing sprints throughout the evening and, for some, the night.

What will come out of it all? As of this minute the collective word count of all participants is 3,154,506,390. A lot of them, no doubt, are crap. Probably a lot of publishers and agents are deluged, in December, by books that were, let’s face it, written in 30 days.

But real books, published with ink and paper and on sale in bookstores and printed in ink on bestseller lists throughout the country, also do come out of all this online amazingness. It’s a fun thing to watch and to participate in, and a testament to what can be done if you’ve got a can-do website, a compelling premise, lots of user-generated content, and a vision.



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