Advertisement
 
 
Eddit Mayhew

The Postal Pundit

By Eddie Mayhew

About Eddie

Ed Mayhew worked for the Postal Service for 37 years, becoming one of the most recognized experts on periodicals mail in the country. Ed was a part of the Rates and Classification Service Center (RCSC), ending his career as a Classification Specialist in the New Pricing and Classification Service Center in New York City. He has written rulings, instructions and articles for postal publications, appeared as an expert witness in court, a rebuttal witness for the Postal service at the Postal Rate Commission, co-authored postal handbooks and applications, and was the RCSC coordinator for six postage rate cases.

He is the 2002 winner of the Angelo R. Venizian award for contributions to the publishing industry, the first postal winner of that award in its history.

Ed has made training videos appearing on radio and TV, speaks at numerous seminars and is an 11-time top National Postal Forum speaker. He is founder and president of consultancy Eddie Mayhew’s Classification Station. Contact Ed at 973-462-5662, E-Mail at eddie@emclass.com or Twitter @eddiemclass.

 

Pub Talk

Jim Sturdivant
Is Yahoo asking itself the right questions?
May 21, 2013

After the news broke about Yahoo's acquisition of Tumblr, I paid a visit to Yahoo.Com (it has been quite a...



Publishers' Dojo

Linda Ruth
Like practically everything else in publishing, licensing content is changing
May 20, 2013

I'm blogging from the Worldwide Media Marketplace (WMM), an annual event hosted by the FIPP, the worldwide magazine media association....



B2B Beat

Andy Kowl
ABM Annual Conference Greatest Hits
May 17, 2013

Much has been written about ABM merging under the umbrella of SIIA. But much more was going on during the...



Media Vent

Bob Sacks
On Meredith Corp. Buying, Closing Parenting and Babytalk
May 17, 2013

A wise friend in the know suggested to me that the new acquisition by Meredith of the Bonnier titles should...



The Digital Domain

Ron Matejko
To Pay or Not to Pay ... That is the Changing Question
Apr 30, 2013

In an era, where citizen "journalists," aggregators and content farms threaten to turn the information media companies produce into a...



Profit from Publishing!

Thaddeus B. Kubis
The Decline of Publishing - Blame it on Johannes!
Apr 24, 2013

Have you wondered when the decline of newspaper and magazines really began? Have you considered the decline began the day...



The Digital Market

Thea Selby
What do you think of the new mobile Google Play?
Apr 18, 2013

A blog came out recently on the redesigned Google Play for mobile. It appears Michael Siliski, group product manager for...



Everything Publishing

Lou Ann Sabatier
A New Way To Be a Player
Sep 19, 2011

If you want to increase affinity with your brand, grow traffic (up to 20x for some sites) and retention, create...



Byte Back

John Parsons
What Is “Interactive” Anyway? (Part 2)
Feb 28, 2011

The real question, it turns out, is less about embedded multimedia than it is about personalization, relevance and immediacy of...



Pointing Fingers With Your Head In The Sand

 
April is here and we now know that March madness was more than just basketball.

Part of the madness is the belief in some circles that everything regarding the mailing industry and the Postal Service will resolve itself, negating the need for legislative relief and a change in the way mail moves.

Many in Congress seem to think that an organization that touches on all 300 plus million people in the United States in one way or another will run just fine until after the elections in November.  Others want to help by restructuring debts and allowing the USPS more flexibility, while some think there is no debt to work with, just “evil bailouts” that will burden the taxpayer.  Legislation is currently stalled in the Senate.  Sadly, almost all of them think that whatever the solution is, it can be accomplished by either not closing an underutilized post office, station, branch or processing facility at all or, if necessary, closing it in another legislator’s district.

Postal labor organizations are operating in somewhat of a vacuum as well, believing that mail will magically reappear, justifying the offices and facilities and continuing to guarantee everyone’s jobs.  Some volume may grow and other segments will stabilize but the big numbers are gone.  The mailing industry—and this industry has become as near and dear to my heart as is my old alma mater at the Postal Service—would love to keep these facilities open so that nothing in the way of delivery schedules, or overnight standards, CET’s and distances traveled change.  I wish this were the case as well and there were easy alternatives.

The other two potentially unrealistic issues are keeping six-day delivery and low rate increases.  Again I fervently hope that these two can be maintained. Unfortunately, the reality is that some versions of all of these situations will likely become a reality and ways to live within these changes should be as big a goal as finding ways to keep these events from taking place.  With luck Saturday delivery has at least a two-year shelf life but the CPI Index is creeping closer and closer to four percent and the exigent noises just won’t be silenced.

What to do!  What to do!

First and foremost, Congress needs to act on the reality of these situations and stop posturing and electioneering.  It won’t go away.  The labor organizations have to look at the fact that a quarter million employees have left the service over the last few years without a single layoff and that future practices like only full-time hiring and no layoff clauses have to go away.

Even all of us in the mailing industry need to look at the new realities—and it seems that this is beginning to happen—in order to change the way we create, prepare, publish, and produce mail and then present it for shipment.

Tough times are ahead and the only way to survive is to harness the hearts and minds of the industry, USPS, and yes, even legislators to shrug off the “old ways” of thinking and keep mail where it belongs, out of the nightly news and in the mailbox at everyone’s homes and businesses.

Print has a rich and important future.  Let’s make sure it continues to shine.

Companies Mentioned:

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: