
Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.
If you're spending more than 50 percent of your digital development resources on website functionality, stop!...
In the world of selling magazines to customers, newsstand is the unpredictable relative, the circulation no one wanted...
Ignoring Harold Ramis’ (playing Dr. Egon Spengler) dire warning: "Don't cross the streams," advertisers are daily crossing the...
Add to the density the notion that the vast majority of the messages are based in "fear". Fear that I will not be accepted because or fear that that I will ....
Be it products or politics, the short term gain for some will contribute to a long term reaction that at some pont will revolt.
And while a little revolution is good, once in a while, collataral damage will be messy.
You're just noticing this? Twenty years ago my wife and I took annual birding trips to Chincoteague Island. The roadway from the mainland to the Assateague barrier island is punctuated by a series of 50 or 60 billboards sunk into the marsh at 50 yard intervals. Those billboards have been there for 50 years. A naturalist who records wild sounds with ultra-sensitive parabolic microphones concluded five years ago that there were only two places in the United States where he could set up his recording equipment and not pick up the sound of an engine of some kind.