Pub Talk
By Rob Yoegel
About Rob
Rob Yoegel takes an active role in North American Publishing Company's online efforts including content, sales, marketing, usability, functionality and vendor relations as Vice President, e-Media. Rob works directly with publishers and editors in developing a consistent strategy from print to online.
A former journalist, Rob has been involved in Internet strategies since 1996 serving as an associate editor of Target Marketing magazine, where he regularly contributed articles related to the Internet, including e-commerce, Web site design/development, e-mail, fulfillment, customer service and marketing integration. He also spent one year as publisher of PhillyTech Magazine, a regional technology magazine published by Philadelphia Newspapers Inc. E-mail him at ryoegel@napco.com or call (215) 238-5344.
Media Vent
On the 'Power of Print' Campaign
Mar 5, 2010The campaign claims to target advertisers, shareholders and industry influencers. Well listen up, my friends, because you just insulted them...
Stop Being So Negative
But strangely enough, I agree. So I’m taking some time to write something positive.
During a massive development project spanning several months, our technical team has been sequestered in a room it refers to as the “Nerdery,” so everyone can share ideas, scream, exalt and chow down on a half-dozen Dunkin Donut bagel sandwiches (each) for breakfast without disturbing anyone else.
The problem is that I don’t consider these “guys” (there’s one young woman in the group) nerds. After spending a few days with some of them outside of the office and working with them throughout the project, their dedication, sense of humor, and patience is more than obvious. They’ve also managed to take some time off, so life can’t be that bad.
As we push through this project in an effort to move our Web sites off the slowest server/content management system the world has ever known (oops, that’s a bit negative), many of you must be in similar situations. It’s not too hard to reach out and say thanks to the folks who work so hard to make you look good.
That said, I want to use this space to thank each of them for everything they’re doing. When this is all behind us, a round of egg, bacon and cheese sandwiches is on me!
Nice Rob: I get that negativity brand once in while. I am bullish on the publishing industry and I think we have a great future, but as a reporter I must "speak" truth through the written word. That truth speaks of change and for some even trauma. But we as an industry will get through this and ride a crest of world wide information distribution that the world has never seen before. And that has to be seen as a positive and wonderful thing. The democratization of knowledge on a global basis. And who is going to do that? Publishers the distribute words.
BoSacks
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