Pub Talk
By Rob Yoegel
About Rob
Rob Yoegel takes an active role in North American Publishing Company's online efforts including content, sales, marketing, usability, functionality and vendor relations as Vice President, e-Media. Rob works directly with publishers and editors in developing a consistent strategy from print to online.
A former journalist, Rob has been involved in Internet strategies since 1996 serving as an associate editor of Target Marketing magazine, where he regularly contributed articles related to the Internet, including e-commerce, Web site design/development, e-mail, fulfillment, customer service and marketing integration. He also spent one year as publisher of PhillyTech Magazine, a regional technology magazine published by Philadelphia Newspapers Inc. E-mail him at ryoegel@napco.com or call (215) 238-5344.
Media Vent
On the 'Power of Print' Campaign
Mar 5, 2010The campaign claims to target advertisers, shareholders and industry influencers. Well listen up, my friends, because you just insulted them...
The Price is Right … or is It Wrong?
The Times now says its About Group continues to be the company’s biggest revenue gainer with a recent report of ad revenues increasing around 40 percent in one month, which includes other Web sites in the group like ConsumerSearch.com, UCompareHealthCare.com and Calorie-Count.com.
You could easily consider About.com one of the earliest-adopters of user-generated content, with its more than 600 contributors (“Guides”) writing about everything from buying pre-owned motorcycles to parenting a child with special needs, but I’ve never been a big fan and still think the Times overpaid for it. In the long-run, the About.com brand and domain name may end up having the most value, but for now it keeps chugging along.
Now back to CNET, which gets FindArticles.com - a business valued at $4.3 million - and its unoriginal content for $20.5 million. FindArticles.com provides free and for-fee access to more than 10 million articles from 3,000 news sources, likely including some of your own content.
CNET has picked a dead carcass off the road in an attempt to hunt down an even bigger technology audience in the most competitive and crowded online publishing sector. Regardless of your target audience, online publishing should be driven by the same key factors of print: audience, content and advertising, or ideally a generous combination of all three. You also could throw technology into this mix, but it’s becoming less of a factor.
With FindArticles.com, CNET has accomplished very little except to give LookSmart some much needed cash.
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