Pub Talk
By Rob Yoegel
About Rob
Rob Yoegel takes an active role in North American Publishing Company's online efforts including content, sales, marketing, usability, functionality and vendor relations as Vice President, e-Media. Rob works directly with publishers and editors in developing a consistent strategy from print to online.
A former journalist, Rob has been involved in Internet strategies since 1996 serving as an associate editor of Target Marketing magazine, where he regularly contributed articles related to the Internet, including e-commerce, Web site design/development, e-mail, fulfillment, customer service and marketing integration. He also spent one year as publisher of PhillyTech Magazine, a regional technology magazine published by Philadelphia Newspapers Inc. E-mail him at ryoegel@napco.com or call (215) 238-5344.
Media Vent
On the 'Power of Print' Campaign
Mar 5, 2010The campaign claims to target advertisers, shareholders and industry influencers. Well listen up, my friends, because you just insulted them...
US Government to Bail Out Publishing Companies
Forget billion- or trillion-dollar stimulus packages, most publishing companies would likely accept just the following assistance for the e-media efforts:
• Force interactive advertisers to pay more than a few pennies for each ad impression.
Quite frankly, when they pay squat, they should expect squat in return. Companies rich in venture capital with no need to make a lot of money as long as investors kept opening their wallets commoditized Web advertising. Our loyal readers and Web site visitors are worth much more.
• Stop making Return on Investment (ROI) entirely the publisher's responsibility.
I've seen way too much bad creative over the years, horrible landing pages (or no landing page at all), and poor lead follow-up that never gets back to the ad-buyer who ends up blaming everything on us.
• Charge all publishers postage for their e-newsletters. Even if it were just a penny per message, this would make you think twice about sending another e-mail newsletter to a subscriber who originally asked for one on a different topic. If you don't get someone to request the new e-newsletter, at least compile subscribers who have indicated they have an interest in your new subject matter and are actively involved in your existing e-newsletters as readers and clickers. If you want e-mail to survive as a content distribution method and advertising revenue stream, help reduce your subscribers' inbox clutter.
• Require Internet pure-plays to make more money before the get awarded large court settlements. $873 million will definitely help pay the bills at Facebook.
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Rob, if you had read the article from your own link about the $873 million and others, you'll know that Facebook will, in reality, get very little from that Court judgement. Be a good writer and don't "skew" info to support your story. It doesn't sit well with us readers.
Ron, thanks for reading and commenting... didn't mean to skew anything. Just trying to hammer home a point that companies like Facebook are not worth as much as people think.