Pub Talk
By Rob Yoegel
About Rob
Rob Yoegel takes an active role in North American Publishing Company's online efforts including content, sales, marketing, usability, functionality and vendor relations as Vice President, e-Media. Rob works directly with publishers and editors in developing a consistent strategy from print to online.
A former journalist, Rob has been involved in Internet strategies since 1996 serving as an associate editor of Target Marketing magazine, where he regularly contributed articles related to the Internet, including e-commerce, Web site design/development, e-mail, fulfillment, customer service and marketing integration. He also spent one year as publisher of PhillyTech Magazine, a regional technology magazine published by Philadelphia Newspapers Inc. E-mail him at ryoegel@napco.com or call (215) 238-5344.
Media Vent
On the 'Power of Print' Campaign
Mar 5, 2010The campaign claims to target advertisers, shareholders and industry influencers. Well listen up, my friends, because you just insulted them...
Web “Insert Number Here” Point Oh!
Don’t get me wrong. The idea of social networking, user-generated content, video, audio, community building, etc., is as appealing as helping to launch our first e-newsletters back in the late 1990s. Allowing readers to truly become a part of the industries they live and breathe, a part of the magazines they’ve grown to trust, and share ideas, all while taking their skills to new levels is unprecedented.
However, you would think that everyone has advanced so far past the most basic Web site architecture and useability issues that Web 3.0 will be here long before e-paper goes mainstream or everyone subscribes to digital editions.
During this year’s Publishing Executive Expo, I was reminded that publishers -- and Web sites in general for that matter -- still have a long way to go. Web sites without descriptive yet simple “title” tags, Web analytics and “hits” used synonymously, javascript site navigation, great content trapped behind registration, the list goes on.
Why not try to get Web 1.0 right?
Companies Mentioned:
 |
Thanks, Steve. Another post could be about AJAX and how sites using it are tempting some folks to suggest the demise of the page view. Thanks for posting.
Though there are a lot of websites that need work they will find themselves behind even further as more of them start using AJAX, data-driven technology and more user-generated content. I look forward to reading so more.