Pub Talk
By Rob Yoegel
About Rob
Rob Yoegel takes an active role in North American Publishing Company's online efforts including content, sales, marketing, usability, functionality and vendor relations as Vice President, e-Media. Rob works directly with publishers and editors in developing a consistent strategy from print to online.
A former journalist, Rob has been involved in Internet strategies since 1996 serving as an associate editor of Target Marketing magazine, where he regularly contributed articles related to the Internet, including e-commerce, Web site design/development, e-mail, fulfillment, customer service and marketing integration. He also spent one year as publisher of PhillyTech Magazine, a regional technology magazine published by Philadelphia Newspapers Inc. E-mail him at ryoegel@napco.com or call (215) 238-5344.
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When Will Bob Sacks Stop Writing About Printing on Dead Trees?
One of my biggest gripes about PE came from what seems to be at least a seasonal rant from Bob Sacks regarding printing on “dead trees” and the evolution of e-paper. Bob’s a smart, engaging and entertaining guy, but I can’t read another word from him on this topic, and will save my argument for another post.
When the folks at PE said they wanted to start blogging and asked me to participate, I promised to write regularly and use some basic “link-baiting” techniques to get people to read and link back to us. I’m not going to bore anyone with news because by writing weekly you’re getting your news in other places. Of course, I can try to be funny, but anyone who knows me will tell you my sense of humor either makes you laugh or just pisses you off. I could spend time attacking e-media publishers and some of the stupid things they say or do, but we’re all human and make mistakes. I figure the best route for me to take is to be contrarian and take “the other side” of my peers’ posts.
So, a goal of mine throughout the rest of the year will be to read more of what our fellow bloggers like Eric Shanfelt, Paul Conley or Scott Karp have to say from the “Blog Roll” that we promote on every Pub Talk page. These consultants and current e-media executives have my RSS reader loaded with great stuff. While I try to actively participate in their blogs, I invite each of them (and you) to do the same with Pub Talk. Stay tuned and hopefully, fasten your seat belts.
Companies Mentioned:
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I guess I have little patience, by being unable to wait and hear about your observations and my seasonal rants and I’m anticipating an interesting dialog about a digital internet blogger that has some unkind words about the advent of digital paper delivery. Doesn’t that sound strange? But yes, I guess I should wait, perhaps it is the dead tree reference that is the problem and not the e-paper at all. If that is the only problem than, let’s try Reconstituted Originally living fiber. ROLF.
As to the buying of the iPhone, neither of us should have one yet, if you read the paper today, they are being inundated with viruses as I write this.
Bo
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You can here the PC Talk podcast here:
http://www.rblevin.net/webcasts/PCT_07-07_RobYoegel_1.mp3
I apologize for the low audio.
Rob, I patiently await your missive and your observations. By the way, I’m just curious did you write your blog on a PDA, iPhone or laptop?
Bob -
I wrote it free-hand, typed it and then had Noelle edit it 6 times... LOL. On my laptop, of course. Although if you want to buy me an iPhone I'll graciously accept!