Pub Talk
By Rob Yoegel
About Rob
Rob Yoegel takes an active role in North American Publishing Company's online efforts including content, sales, marketing, usability, functionality and vendor relations as Vice President, e-Media. Rob works directly with publishers and editors in developing a consistent strategy from print to online.
A former journalist, Rob has been involved in Internet strategies since 1996 serving as an associate editor of Target Marketing magazine, where he regularly contributed articles related to the Internet, including e-commerce, Web site design/development, e-mail, fulfillment, customer service and marketing integration. He also spent one year as publisher of PhillyTech Magazine, a regional technology magazine published by Philadelphia Newspapers Inc. E-mail him at ryoegel@napco.com or call (215) 238-5344.
The Digital Market
Single Copy: The Sexiest Thing Going
Aug 5, 2010In the world of selling magazines to customers, newsstand is the unpredictable relative, the circulation no one wanted...
Media Vent
The New, Simple, Easy, Fool-proof Method for Any Magazine’s Success
Jul 8, 2010For some reason, the latest mantra in the print world is that we have been saved and proven to...
Byte Back
For Advertisers, Will QR Codes Blend the Print-Mobile Experience?
Jun 9, 2010Ignoring Harold Ramis’ (playing Dr. Egon Spengler) dire warning: "Don't cross the streams," advertisers are daily crossing the...
What's in a Name? Everything!
Besides showing specific instances of what we're doing right and wrong, I also referenced The Huffington Post Complete Guide to Blogging, which I know could be perceived as very basic to many of you, but is a great way to motivate traditional print editors who still don't get it.
We talked about effectively using external links, social media and search engine optimization tactics, link baiting, interacting with comments and other ideas, but I just couldn't get past one of the most basic rules. I don't have a good name for my own blog — a name that tells someone right away what this thing is all about and what you will get if you commit to not only reading it, but participating as well.
When we launched Pub Talk a few years ago, I thought that some of my colleagues at Publishing Executive would chime in with their own posts so we kept the title broad enough to include pretty much anything. Although some of my friends get a kick out of the thought that I blog about various bars and taverns, Pub Talk just doesn't cut it.
My posts are mainly about the world of e-media, interactive advertising, online content initiatives and new media business strategies for traditional publishers. My friend Eric Shanfelt cornered a great name with "Emedia Strategist," while Prescott Shibles's "E-media Vitals" is equally as good. Even Dan Blank's "We Want Media" "We Grow Media" isn't bad either. (Although seriously, Dan, seeing various up-close glamour shots with every one of your posts is getting kind of creepy.) Many of you also know that I'm a fan of Scott Karp's work at Publishing 2.0.
I just don't know what the right name is for my very own blog. So, I'm asking you to help. Comment here or send me a message with your suggestions and if I choose your idea, I promise to give you something. I don't know what it will be, maybe a nice dinner on me, a gift card, a copy of the Huffington book, or a free pass to our Publishing Business Conference & Expo next year.
Sections:
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Because I write about stuff that 's printed on dead trees -- that is, paper -- I named my blog Dead Tree Edition. Because you are writing about stuff that's published on oil-based plastics and distributed via the coal-fired Internet, maybe yor blog should be the Dead Dinosaur Edition.
Hmm... "Dead Dinosaur" (as opposed to a "Live Dinosaur?")
Rob's eMedia Ramblings...
Rob's eMedia World...
Rob's eWorld...
eMedia Minutes...
eMedia Makeover...
eMedia Musings...
Love them, Jeff. Thanks!