Blogs

The New York Times’ Acquisition of The Wirecutter Signals Rise of Commerce in Publishing

By now, most of us have gotten wind of The New York Times’ recent acquisition of The Wirecutter. The online consumer guide is recognized for publishing in-depth product reviews and serving up independent editorial picks for consumer purchase, thereby earning affiliate commissions. The acquisition affirms the continued emergence of native commerce – the method of…

Publishers, Don’t Trust Flatterers, Especially When It Comes to Newsstand Sales

It's easy to fall into the trap of flattery. Aesop made that clear in one of his famous fables about the fox and the crow. I've excerpted it below in case you need a fable refresher. And yes, this has to do with you, publishers: A Fox once saw a Crow fly off with a piece of…

Media Pitch: Shorthand Wants to Help Publishers Create "Gorgeous" Stories On A Budget

As publishers continue their search for meaningful ad revenue online, it’s becoming increasingly clear that quality trumps quantity when it comes to audience attention. Studies have shown that longer periods of engagement with content leads to greater brand recognition and impact from ads. That’s why organizations like The Financial Times are beginning to sell ads…

Other Staff Bloggers
Content & Digital Media

By now, most of us have gotten wind of The New York Times’ recent acquisition of The Wirecutter. The online consumer guide is recognized for publishing in-depth product reviews and serving up independent editorial picks for consumer purchase, thereby earning affiliate commissions. The acquisition affirms the continued emergence of native commerce – the method of…

As publishers continue their search for meaningful ad revenue online, it’s becoming increasingly clear that quality trumps quantity when it comes to audience attention. Studies have shown that longer periods of engagement with content leads to greater brand recognition and impact from ads. That’s why organizations like The Financial Times are beginning to sell ads…

While video continues to be the fastest growing form of media and premium video ad inventory commands the highest CPMs, publishers have struggled to fully capitalize on this fundamental change in media consumption. The reality is most of the 750 billion or so monthly video views are being consumed on Facebook, YouTube, and Snapchat. Unfortunately,…

Data & Audience

First party data is a powerful tool that publishers cannot ignore, says Advanced Insight CEO John Roney. His data-centric startup has developed a tool to help publishers better understand the first party data they collect about their audience and make business decisions based on those insights. The platform, Audience Insight360 tracks subscribers’ past activity on…

I did not want Donald Trump to be President. Actually I still don't, but hopefully I and the other half of the country will get over it and back to some form of normality. But that is another story and not why I'm writing this column. My politics are mine, and yours are, well, yours.…

Email is an increasingly important channel for publishers, and for many it is a major driver of website traffic and revenue. But email takes time and resources that can put a strain on publishers already stretched budgets. Technology startup StoryPorts hopes to alleviate that strain with its automated email creation platform and workflow management tools.…

Business Management

I was at the Folio: show this week in New York City. I spoke at the conference and was spoken to by many a strong, free-thinking, radical member of a still evolving, re-energized publishing community. It was, as usual, a thought provoking event, and I was delighted to attend. Before I continue I want to…

I’m not a recruiter; I’ve never been a recruiter. I’ve hired a lot of people over the years and when I look back I can honestly say that I’m not great at it and I’m the first to admit it. I’ve completed courses and read books, often with contradicting advice. I’ve followed the steps and…

Last October I attended and reported on the FIPP 40th World Congress in Toronto. The overwhelming topic of the event, which was repeated many times by most of the speakers there, was the need for corporate culture change in the media workplace. Joe Ripp, CEO of Time Inc., said it. Tsuguhiko Kadokawa, Chairman of the…

Sales & Advertising

Banner blindness is a problem that publishers and advertisers have been grappling with for years. While the first banner ad in 1994 earned a clickthrough rate of 44%, today readers have learned to ignore display ads and modern clickthrough rates are as low as 0.1%. A quick look at an online heat map, which tracks…

It’s difficult for publishers to sell digital advertising at a premium price because digital ad performance metrics are murky, particularly on mobile devices. Thanks to ad blocking, ad fraud, and the difficulty of measuring an online user’s attention, it’s nearly impossible for a publisher to quantify just how valuable its ad inventory really is and…

Consumer and B2B media companies are competing on an advertising playing field that is heavily stacked against them. We sell industry-standard web and email advertising positions and price them individually on a CPM basis, or a flat fee where it’s easy to calculate an effective CPM anyway. We then try to sell this inventory to…

Printing & Production

Emboldened by recent tightness in supply, several suppliers announced last week the first round of price increases on magazine-quality paper in more than a year. But what should really concern publishers is not so much the ebbs and flows of the paper markets but rather the possible gyrations of the currency markets. With demand for…

Unless Congress stuns the world by doing something about the U.S. Postal Service other than naming more post offices, publishers on average will experience slightly lower postal rates in 2017 than this year. In fact, for all of the “Three Ps” of print magazine publishing — Postage, Printing, and Paper — publishers should be more…

The quintessential subscribers to printed American consumer magazines are wealthy, well-educated empty nesters who live in a single-family house, a recent U.S. Postal Service study suggests. “Households with incomes above $100,000 receive three times as many periodicals as households earning less than $35,000,” says the USPS’s recently released annual Household Diary Study of mail received…

News

I go to a dozen or more media conferences each year. Many I speak at and others I report on as a media analyst and journalist. I always hope to learn something new or hear different perspectives. I have seen the best and the not so great. Having attended the good and the bad, it…

BoSacks interviews Time Inc. CEO Joe Ripp about his new role as the chair of the American Magazine Media Conference, which the MPA will host in Manhattan on February 1st and 2nd. Ripp discusses why events like the AMMC are important for the health of the magazine industry and previews some of the conference sessions…

My friend Samir Husni has penned a short essay and complaint about "numbers" used in our industry for purposes of industry review and analysis (Click here). He bemoans the way some media reporters publish stats on the number of new titles in each quarter, and he wishes that they reached out to him for his extensive collected number of new launches. I suggest that his collection of data is very large, unique, and probably the most definitive.