Blogs

How to Attract The Newsstand Subscriber

Way back when I first began working in magazine publishing, I sat in a presentation by Jim Gregory, head of circulation for Charter Publishing, now Meredith magazines. Jim spoke about the newsstand subscriber, the individual that does not buy an annual subscription to a magazine because he does not want every issue. Chances are the…

3 Ways to Retain & Grow Newsletter Readership

When it comes to email marketing, publishers and online media groups rely on this channel more than most businesses to attract audiences to their content. The larger and more engaged the subscriber base, the higher the ad revenue; it’s no secret that digital publishers must make newsletters enticing to drive readership and website visits. Despite…

What Can Publishers Learn from Pokémon Go?

Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case when it’s associated with a brand as large as Pokémon. By now you’ve undoubtedly heard all the Pokémon Go stories and maybe you’ve even dodged a player or two, overly-focused…

Other Staff Bloggers
Content & Digital Media

Way back when I first began working in magazine publishing, I sat in a presentation by Jim Gregory, head of circulation for Charter Publishing, now Meredith magazines. Jim spoke about the newsstand subscriber, the individual that does not buy an annual subscription to a magazine because he does not want every issue. Chances are the…

Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case when it’s associated with a brand as large as Pokémon. By now you’ve undoubtedly heard all the Pokémon Go stories and maybe you’ve even dodged a player or two, overly-focused…

The quintessential subscribers to printed American consumer magazines are wealthy, well-educated empty nesters who live in a single-family house, a recent U.S. Postal Service study suggests. “Households with incomes above $100,000 receive three times as many periodicals as households earning less than $35,000,” says the USPS’s recently released annual Household Diary Study of mail received…

Data & Audience

When it comes to email marketing, publishers and online media groups rely on this channel more than most businesses to attract audiences to their content. The larger and more engaged the subscriber base, the higher the ad revenue; it’s no secret that digital publishers must make newsletters enticing to drive readership and website visits. Despite…

As noted in my recent post on Publishing Executive, Facebook has been evolving its algorithm for deciding which content gets inserted into a user’s news feed. In the latest tweak, priority goes to content that is shared from the user’s personal network, and to content that “informs and entertains” and that is “authentic” (i.e. not…

A couple of weeks ago, Facebook announced the latest in a series of tweaks to the algorithm that determines what shows up in the news feed of its 1.1 billion daily users. The update articulated some “core values” that seemed to build upon themes that were already apparent from the previous Facebook algorithm adjustments: Facebook…

Sales & Advertising

In the last Reboot Ride-Along, I taught you how to avoid the dreaded overpitch! An overpitch is the instant in a sales presentation where your prospect no longer has to imagine the solution you're presenting. Overpitching is the single largest deal-killer, and it's so easy to fix. Did you try to fix our overpitching problem?…

We are now deep into a relatively new and unresolved media phenomenon. I think it's fair to call it the "21st Century Ad Wars." There are four armies or protagonists in this war. They are the publisher, the advertiser, the ad blockers and, of course, "the mark." Oh no, I mean the coveted consumer. The…

When it comes to ad sales, publishers have seemingly well-thought-out plans. Brands will spend millions on a single campaign to get in front of their audiences, and publishers have a plethora of ad products to help those marketers reach and engage their targets. Because they have the largest budgets, many national publishers deploy their sales…

Printing & Production

Well, this is big news and could have a big impact on the publishing industry. I expect several mergers and/or additional buyouts after this pending Xerox-R.R. Donnelley deal goes through. As I see it, when the dust settles, it will be seen as an opportunity for the printing community to take down some more iron…

Get ready for the rise of mass-customized “B2Me” magazines. Once a pipe dream, the concept of magazines that are tailored to each reader is now a reality. Consider, for example, ZEB magazine of Belgium, which has a print run of 150,000 copies that are so customized and personalized that no two copies are alike. Or…

A potentially powerful partner to magazine publishers is arising in the world of data-driven digital advertising: the U.S. Postal Service. OK, you can stop laughing now. I’m serious. A new USPS venture called Informed Delivery could create huge opportunities for our industry. The possibilities are probably bigger than even postal officials realize. But I’m dubious…

Business Management

I’m not a recruiter; I’ve never been a recruiter. I’ve hired a lot of people over the years and when I look back I can honestly say that I’m not great at it and I’m the first to admit it. I’ve completed courses and read books, often with contradicting advice. I’ve followed the steps and…

Last October I attended and reported on the FIPP 40th World Congress in Toronto. The overwhelming topic of the event, which was repeated many times by most of the speakers there, was the need for corporate culture change in the media workplace. Joe Ripp, CEO of Time Inc., said it. Tsuguhiko Kadokawa, Chairman of the…

Most of the 2016 predictions for content publishers that I’ve seen predict continuations of trends that have been going on for many years: shift to mobile, more use of video, continued loss of sales and revenue at retail, adaptation to ad blocker technologies, and so on. Fair enough -- we’re barreling in that direction, and…

News

I go to a dozen or more media conferences each year. Many I speak at and others I report on as a media analyst and journalist. I always hope to learn something new or hear different perspectives. I have seen the best and the not so great. Having attended the good and the bad, it…

BoSacks interviews Time Inc. CEO Joe Ripp about his new role as the chair of the American Magazine Media Conference, which the MPA will host in Manhattan on February 1st and 2nd. Ripp discusses why events like the AMMC are important for the health of the magazine industry and previews some of the conference sessions…

My friend Samir Husni has penned a short essay and complaint about "numbers" used in our industry for purposes of industry review and analysis (Click here). He bemoans the way some media reporters publish stats on the number of new titles in each quarter, and he wishes that they reached out to him for his extensive collected number of new launches. I suggest that his collection of data is very large, unique, and probably the most definitive.