Blogs

What Is a CDP & How Does It Differ from Other Audience Data Tools?

Customer Data Platforms (CDPs) are hot: the category first appeared on Gartner’s Hype Cycle this past July and is already expected to reach $1 billion revenue by 2019. Publishers have been early adopters of CDPs, which offer unique advantages for finding the right content for each subscriber. (SourceMedia, for example, uses its CDP to convert…

Finding a Place for Legacy Media in Your Revenue Mix

Selling and maintaining print products may actually be viable. Yes, really. News is disposable and has a lifespan, but niche content focused on other interests and hobbies is more likely to be retained and print is the perfect format for that. As someone who was in the business of developing digital content platforms for media…

7 Email Design Must-Do's for Today

The bottom line is email can run our lives. Because this is the case for many people, we need to design marketing emails to make life

Other Staff Bloggers
Content & Digital Media

Customer Data Platforms (CDPs) are hot: the category first appeared on Gartner’s Hype Cycle this past July and is already expected to reach $1 billion revenue by 2019. Publishers have been early adopters of CDPs, which offer unique advantages for finding the right content for each subscriber. (SourceMedia, for example, uses its CDP to convert…

Selling and maintaining print products may actually be viable. Yes, really. News is disposable and has a lifespan, but niche content focused on other interests and hobbies is more likely to be retained and print is the perfect format for that. As someone who was in the business of developing digital content platforms for media…

The bottom line is email can run our lives. Because this is the case for many people, we need to design marketing emails to make life

Sales & Advertising

“May you live in interesting times,” goes the Chinese proverb. Some would say Chinese curse. These are incredibly interesting times in digital advertising. Ad fraud. #fakenews. Lack of transparency. The CMO of the world’s largest advertiser calling the problem, “crappy advertising accompanied by even crappier viewing experiences.” P&G’s Marc Pritchard clearly threw the gauntlet down…

Native advertising is now a major revenue driver for publishers, and its share of the advertising market will continue to grow. Revenue earned from native display advertising in the U.S. is expected to surpass $34 billion in 2017, and by 2021 it will make up 74% of U.S. display ad revenue. In 2014 Doug Anmuth,…

Publishing Executive is always on the lookout for new technology that is changing the media businesss. We keep our eyes peeled on the Google News feed and sort through the endless press releases that fill our inboxes. We thought we’d ask our readers to help identify the next media disruptor. Last year we made a…

Data & Audience

It wasn't too long ago that apps were enthusiastically touted as the future of publishing. The launch of the iPad brought a wave of optimism and a flood of digital publications – but the euphoria was short-lived. For most publishers, initial downloads were impressive but usage was dismal and revenue, either from sales and subscriptions…

Data-driven startup Kaleida wants to help journalists work more efficiently so that their content makes the greatest impact online. The newly launched data platform provides insights about the online media landscape, including trends on social media and across different publisher sites. “Kaleida offers APIs and data feeds, research and analysis (with really beautiful charts), and…

Business Management

Culture. This one simple word can elicit an array of reactions, emotions, and responses from leaders. Some leaders feel a tremendous sense of pride that their organization DOES have a culture, it’s described using the latest buzzwords, and it’s beautifully displayed in the office reception area. Other leaders become gripped with fear that their organization…

In Catch-22, one of the great American novels, main character Yossarian told everyone in alarm, “They’re trying to kill me!” He was referring to the fact the Germans kept bombing his USAF base in Italy during World War II. To calm him down, his fellow Air Force officers respond, “But Yossarian, they’re trying to kill…

For a professional who has worked at many a large publishing house, and as a person who has had many a large expense account, I suggest that the Time Inc. approach described in this article is absurd, stupid, and a real morale buster on every level. The New York Post reported recently that Time Inc. placed…

Printing & Production

More than seven years after it began rolling out, the billion-dollar system that was supposed to revolutionize how publications and other flat mail are handled is still making the U.S. Postal Service less, not more, efficient. In fact, the Flats Sequencing System’s performance, already well below plan, declined even further last year, according to a…

Email is an increasingly important channel for publishers, and for many it is a major driver of website traffic and revenue. But email takes time and resources that can put a strain on publishers already stretched budgets. Technology startup StoryPorts hopes to alleviate that strain with its automated email creation platform and workflow management tools.…

Emboldened by recent tightness in supply, several suppliers announced last week the first round of price increases on magazine-quality paper in more than a year. But what should really concern publishers is not so much the ebbs and flows of the paper markets but rather the possible gyrations of the currency markets. With demand for…

News

I go to a dozen or more media conferences each year. Many I speak at and others I report on as a media analyst and journalist. I always hope to learn something new or hear different perspectives. I have seen the best and the not so great. Having attended the good and the bad, it…

BoSacks interviews Time Inc. CEO Joe Ripp about his new role as the chair of the American Magazine Media Conference, which the MPA will host in Manhattan on February 1st and 2nd. Ripp discusses why events like the AMMC are important for the health of the magazine industry and previews some of the conference sessions…

My friend Samir Husni has penned a short essay and complaint about "numbers" used in our industry for purposes of industry review and analysis (Click here). He bemoans the way some media reporters publish stats on the number of new titles in each quarter, and he wishes that they reached out to him for his extensive collected number of new launches. I suggest that his collection of data is very large, unique, and probably the most definitive.