Blogs

Time Inc. Hopes to Improve Culture with "One Time Inc." Cards

Last October I attended and reported on the FIPP 40th World Congress in Toronto. The overwhelming topic of the event, which was repeated many times by most of the speakers there, was the need for corporate culture change in the media workplace. Joe Ripp, CEO of Time Inc., said it. Tsuguhiko Kadokawa, Chairman of the…

Tallying the Many Ways Publishers Earn Online Revenue

Meeting a publisher who makes almost no money online is still astoundingly easy to do. “Our readers prefer print” is always the response. I love print too, but waiting for next month’s edition is no longer how people consume news and information. This is not a zero-sum game. There is no reason to trade print…

2 Ways To Avoid Native Ad Pitfalls: Transparency & Training

Ad blockers, banner blindness, skipped pre-roll ads, eroding email engagement rates, fragmented consumer attention across a panoply of screens, channels, and devices; the battle for consumer attention has never been more fierce or more difficult. At the same time, an ever-increasing level of automation in programmatic digital advertising is eroding effectiveness further. This in turn…

Other Staff Bloggers
Business Management

Last October I attended and reported on the FIPP 40th World Congress in Toronto. The overwhelming topic of the event, which was repeated many times by most of the speakers there, was the need for corporate culture change in the media workplace. Joe Ripp, CEO of Time Inc., said it. Tsuguhiko Kadokawa, Chairman of the…

Last week I had the pleasure of attending the FIPP 40th World Congress in Toronto. For those of you who don't know, FIPP is the worldwide magazine media association. As far as I know, it is the only one of its kind on planet earth dedicated to bringing together publishers from all around the world…

Sales & Advertising

Meeting a publisher who makes almost no money online is still astoundingly easy to do. “Our readers prefer print” is always the response. I love print too, but waiting for next month’s edition is no longer how people consume news and information. This is not a zero-sum game. There is no reason to trade print…

Ad blockers, banner blindness, skipped pre-roll ads, eroding email engagement rates, fragmented consumer attention across a panoply of screens, channels, and devices; the battle for consumer attention has never been more fierce or more difficult. At the same time, an ever-increasing level of automation in programmatic digital advertising is eroding effectiveness further. This in turn…

Full disclosure: I’m likely not be the normal reading consumer on the internet, and for the record, I do use ad blocking software. Without it my day on the web was increasingly a painful, slow, and a terribly intrusive experience. Also for the record, and most importantly, I am willing to pay for the reading…

Data & Audience

Heresy! There was much scratching and shaking of heads in Magazine Land last week at Rodale’s announcement that Prevention magazine would no longer carry ads. “Why are they walking away from all that revenue?” was the typical response among fellow publishers. Rodale didn’t really explain the change, only stating that it will coincide with the…

Digiday reported today that The Wall Street Journal has removed its LinkedIn sharing button from its article pages. It's a bold yet not entirely surprising move. Digiday aptly describes LinkedIn as "frenemies" with WSJ and it's easy to understand why WSJ would want to stop enabling the free flow of content onto LinkedIn's platform. LinkedIn…

At MPA conference, editorial directors from People, EW, ESPN, Hollywood Reporter, and ESSENCE talk about why celebrities and their magazine need each other. If Amtrak could maintain its schedules, you’d be reading a post about native advertising right now. But alas, Amtrak is Amtrak and I arrived an hour late to the American Magazine Media…

Content & Digital Media

For the last few years, president and editor Dan Brogan and his team at 5280 magazine focused on building their social media following on Facebook, Twitter, and more recently, Instagram. Those efforts literally paid off last year after the Denver-based publishing company decided to produce and sell its first book. When 5280 The Cookbook went on…

With titles such as Far Cry and Halo set to add to their franchises in 2016, the hype and marketing that will surround the launch of these games is a clear indicator of the progression made by the video game industry in a very short period of time. Compared to characters such as Pac-Man and…

Although we’re in the words business, we publishers often can’t find the words to explain what’s going on in our industry. I’ve already presented a dozen terms that are key to understanding magazine-media publishing this year. Now here are 13 made-up terms that get to the heart of what’s really happening in this business: 1.…

News

BoSacks interviews Time Inc. CEO Joe Ripp about his new role as the chair of the American Magazine Media Conference, which the MPA will host in Manhattan on February 1st and 2nd. Ripp discusses why events like the AMMC are important for the health of the magazine industry and previews some of the conference sessions…

My friend Samir Husni has penned a short essay and complaint about "numbers" used in our industry for purposes of industry review and analysis (Click here). He bemoans the way some media reporters publish stats on the number of new titles in each quarter, and he wishes that they reached out to him for his extensive collected number of new launches. I suggest that his collection of data is very large, unique, and probably the most definitive.

I applaud all passions when it comes to this subject, and perhaps it is time once again to revisit and reconsider the question, what is a magazine? But at the end of the day it doesn't really matter. The death of magazines, which isn't really happening, is a red herring when considering how we keep score. The only viable score card, when one is in a business dialog, is revenue. Many printers are doing very well in these trying times, while at the same time the magazine business on the whole isn't. Ad revenue on an industry wide basis is down, newsstand sales are down, and subscriptions are down.

Printing & Production

Psst, wanna buy a paper mill? You could buy controlling interest in the U.S.’s largest maker of magazine-quality paper, Verso Corporation, for about $6 million. That’s up from less than $1.3 million a few weeks ago, which comes out to about $160,000 for each of Verso’s eight mills. The good news: Even a small Verso…

Publishers have heard and accepted that print is to be a brand’s premium product going forward, but what does that mean in practical terms? And how can an understanding of that model lead to a reversal of the downward trends publishers are struggling to cope with? I’m filing from Distripress, the international conference of press…

There is a story in today's paper that is a recap of a very local discussion about our paper of record here in Charlottesville, VA. The thing that struck me is a very small item that, until I read this article, was completely under my radar.  It tells a story that I was directly involved in for several years, but that I had completely forgotten about.