Blogs

3 Tips for Building Social Influencers into Your Editorial Strategy

A few years ago, I had the chance to hear Social Media Research Foundation talk about the impact of influencers on consumer goods and hotel brands. In two separate industry events, speakers explored the importance of identifying influencers and then leveraging those influencers to drive engagement with a brand. A few months back, I had…

Why Publishers Struggle with Subscriptions

As publishers, we spend a lot of time thinking (lamenting?) about the current publishing environment and if our strategies are correct. When it comes to subscriptions, however, more than the market or strategy, it’s our inability to execute on a basic level that is our biggest problem. It doesn’t matter if our publications are paid…

Facebook Data Changes Create Sales Opportunities for Publishers

Facebook has been under serious scrutiny lately as more is revealed about Cambridge Analytica’s use of the social networks’ user information.  Cambridge Analytica, a third party data brokerage firm, and Facebook are now the subjects of multiple investigations for the improper use of user data to target political advertising on Facebook. Since the revelation, Facebook…

Other Staff Bloggers
Content & Digital Media

A few years ago, I had the chance to hear Social Media Research Foundation talk about the impact of influencers on consumer goods and hotel brands. In two separate industry events, speakers explored the importance of identifying influencers and then leveraging those influencers to drive engagement with a brand. A few months back, I had…

As publishers, we spend a lot of time thinking (lamenting?) about the current publishing environment and if our strategies are correct. When it comes to subscriptions, however, more than the market or strategy, it’s our inability to execute on a basic level that is our biggest problem. It doesn’t matter if our publications are paid…

Between its well-publicized News Feed changes and increased public scrutiny, Facebook isn’t the dominant traffic source it once was. As a result Google is overtaking the social network to reclaim its place as the top traffic source for many publishers, and with that comes renewed interested in SEO. That’s not to say media organizations ever…

Data & Audience

Facebook has been under serious scrutiny lately as more is revealed about Cambridge Analytica’s use of the social networks’ user information.  Cambridge Analytica, a third party data brokerage firm, and Facebook are now the subjects of multiple investigations for the improper use of user data to target political advertising on Facebook. Since the revelation, Facebook…

It’s tough sometimes to find the good news stories in the publishing business; more often than not, the pros are outweighed by the cons. But one shining point of light on a dark horizon is the increasing contributions readers make to the bottom line. This month The New York Times reported subscription revenue at more…

The GDPR hourglass is running out of sand yet one in four marketers aren’t confident their organization will be compliant by May 25th. With the threat of €24 million fines for failing to comply, offending vendors could be put out of business in a heartbeat. For publishers, it’s critical to vet vendors with whom you…

Sales & Advertising

When a site has too many ads, websites become slower, content becomes obscured and readers become frustrated. But too few ads and publishers won’t be able to fund the content they work so hard to produce. In conversations I have with publishers, I see this reconciliation of user experience and ad revenue is one of…

It’s official: page speed will be a ranking factor on mobile as of July 2018. This important news arrived one week after Google released version 4 of its PageSpeed Insights API tool, cementing it as a critical instrument in the publisher mobile optimization toolbox. This piece will explain why Google is prioritizing speed and how…

Just in time for the holidays, Google delivered a huge gift to business owners who haven’t been gathering email addresses from customer

Printing & Production

“Kenneth, what is the frequency?!” In 1994 R.E.M. wrote a song about this non sequitur that was repeated by a disturbed man as he beat TV news anchor Dan Rather on the streets of New York City. The story goes that the man thought television networks were sending signals into his brain and was imploring…

The Postal Regulatory Commission is proposing that publishers’ postal rates increase by an estimated average of 34% to 41% over the next five years. The postage increases would be lower than average for magazines that use co-mail and higher than average for less efficient mailers. The PRC announced its proposal to bail out the U.S.…

Last week I went to a NAPCO conference in New York City called DigiPub. Its advertised mission statement was "Harnessing the Power of Data-Driven Print." The overarching question after a decade or more of collecting digital data was, can the information we have gathered be intelligently and successfully applied to a printed product? To be…

News

Scale has been important in the digital publishing business – and industry in general – for as long as I can remember. But, not until Facebook and Google started gobbling up all of the growth in U.S. digital ad spending (63% according to eMarketer estimates) has the need been so acute. Publishers require scale to…

“At least it isn’t another bankruptcy,” a contact at a key retailer said to me. “There will be some order, some sequence and continuity to the whole transition.” He was speaking, of course, of the acquisition of Ingram Periodicals by TNG, formerly the News Group, earlier this week, a move that came as a surprise…

Identifying “adjacent possibilities” in your organization’s products and services, without chasing shiny object with questionable ROI.

Business Management

Sometimes the potential talent to join our team is right in front of us and then what? We freeze. It’s like the dog that catches the ice cream truck… now what? What do I say? What do I ask? In what setting should I hold the interview? How do I really know if they will…

I have several media conferences that I relish and greatly look forward to each year, and IMAG-MPA is one of the best of them. Imagine what is like for a long-time publishing enthusiast like me to be in a room filled with like-minded entrepreneurs who happen to be in the magazine business. Intoxicating, yes? Here…

People say good talent is hard to find. I say there is plenty of great talent out there, but understanding how to go about finding them is the tricky part. The key is to first identify what your specific needs are – not just in the role itself, but from an organizational perspective – and…