Blogs

Are Publishers Ignoring the Upsides of Distributed Content?

Last week I wrote about how most publishers don’t have a plan in place to manage the opportunities and costs associated with distributed content. In my book, that’s a missed opportunity. Publishers don’t disagree. When we surveyed publishers about distributed content, they overwhelming responded that the biggest opportunities they see for distributed content is as…

HBO Chief on Attracting Audiences: Talent + Content = Subscribers

At last week’s American Magazine Media Conference, perhaps the best wisdom shared didn’t come from the mouth of one of the many magazine publishers that took the stage, but rather HBO chairman and CEO Richard Plepler. In a session titled Building Addicts: How HBO Hooks Subscribers, Plepler revealed how HBO managed to more than double…

A Modest Proposal: How to Grow Magazine Sales at Specialty Retail

In the first week of January 2017 major retailers announced that they would close hundreds of brick-and-mortar stores, eliminating major outlets for magazine distribution. Now, more than ever, it is important to generate new avenues for magazine sales; it is time for magazine wholesalers and national distributors to open and re-launch independent accounts at specialty…

Other Staff Bloggers
Data & Audience

Last week I wrote about how most publishers don’t have a plan in place to manage the opportunities and costs associated with distributed content. In my book, that’s a missed opportunity. Publishers don’t disagree. When we surveyed publishers about distributed content, they overwhelming responded that the biggest opportunities they see for distributed content is as…

Today Publishing Executive released a research report on how publishers are managing the challenges of distributed content (content hosted and consumed partially or in full on external platforms, such as Facebook, LinkedIn, Google AMP, or Medium). The report is based on a survey of Publishing Executive’s audience of senior-level executives in the media and publishing…

Content & Digital Media

At last week’s American Magazine Media Conference, perhaps the best wisdom shared didn’t come from the mouth of one of the many magazine publishers that took the stage, but rather HBO chairman and CEO Richard Plepler. In a session titled Building Addicts: How HBO Hooks Subscribers, Plepler revealed how HBO managed to more than double…

In the first week of January 2017 major retailers announced that they would close hundreds of brick-and-mortar stores, eliminating major outlets for magazine distribution. Now, more than ever, it is important to generate new avenues for magazine sales; it is time for magazine wholesalers and national distributors to open and re-launch independent accounts at specialty…

I’m not sure if ‘Inbox Zero’ is still a thing, and I’ve certainly never gotten anywhere close to achieving it, but I absolutely get the desire to free yourself from the unrelenting tyranny of email. And given the flurry of email-management apps and self-help books out there, I’m not alone. If a tweet I came…

Sales & Advertising

Editor's Note: Yesterday, AdAge ran a piece titled, "Publishers Snapped Up Marketing Agencies at Unprecedented Rate in 2016." PubExec blogger BoSacks shares his take on why this trend should come as no surprise. Some time ago Bob Garfield, one of my favorite provocative columnists and also the co-host of On the Media, said, "We are…

When you take Statistics 101, one of the first things you learn is that some variables are “categorical,” some are “ordinal,” and some are “interval.” Categorical variables are the ones that don’t have any inherent arithmetic dimension to them (e.g. male/female, Democrat/Republican). Ordinal variables are those that do have a more/less arithmetic dimension, but where…

Google is serious about improving the mobile web browsing experience. You’re probably already familiar with their AMP (Accelerated Mobile Pages) initiative to promote fast-loading web pages on mobile devices. And now, as of January 10, Google is penalizing sites that show “intrusive interstitials” to users of mobile devices. This change impacts all publishers that use…

Printing & Production

More than seven years after it began rolling out, the billion-dollar system that was supposed to revolutionize how publications and other flat mail are handled is still making the U.S. Postal Service less, not more, efficient. In fact, the Flats Sequencing System’s performance, already well below plan, declined even further last year, according to a…

Email is an increasingly important channel for publishers, and for many it is a major driver of website traffic and revenue. But email takes time and resources that can put a strain on publishers already stretched budgets. Technology startup StoryPorts hopes to alleviate that strain with its automated email creation platform and workflow management tools.…

Emboldened by recent tightness in supply, several suppliers announced last week the first round of price increases on magazine-quality paper in more than a year. But what should really concern publishers is not so much the ebbs and flows of the paper markets but rather the possible gyrations of the currency markets. With demand for…

Business Management

For a professional who has worked at many a large publishing house, and as a person who has had many a large expense account, I suggest that the Time Inc. approach described in this article is absurd, stupid, and a real morale buster on every level. The New York Post reported recently that Time Inc. placed…

I was at the Folio: show this week in New York City. I spoke at the conference and was spoken to by many a strong, free-thinking, radical member of a still evolving, re-energized publishing community. It was, as usual, a thought provoking event, and I was delighted to attend. Before I continue I want to…

I’m not a recruiter; I’ve never been a recruiter. I’ve hired a lot of people over the years and when I look back I can honestly say that I’m not great at it and I’m the first to admit it. I’ve completed courses and read books, often with contradicting advice. I’ve followed the steps and…

News

I go to a dozen or more media conferences each year. Many I speak at and others I report on as a media analyst and journalist. I always hope to learn something new or hear different perspectives. I have seen the best and the not so great. Having attended the good and the bad, it…

BoSacks interviews Time Inc. CEO Joe Ripp about his new role as the chair of the American Magazine Media Conference, which the MPA will host in Manhattan on February 1st and 2nd. Ripp discusses why events like the AMMC are important for the health of the magazine industry and previews some of the conference sessions…

My friend Samir Husni has penned a short essay and complaint about "numbers" used in our industry for purposes of industry review and analysis (Click here). He bemoans the way some media reporters publish stats on the number of new titles in each quarter, and he wishes that they reached out to him for his extensive collected number of new launches. I suggest that his collection of data is very large, unique, and probably the most definitive.