Blogs

Putting First-Party Data to Work With AI, Machine Learning & Natural Language Processing

Big data means today’s publishers could potentially buy third-party data on anything and everything about their audiences, from their favorite breakfast cereal to the color of their socks. Alongside these highly specific -- and questionably relevant -- pieces of information, publishers can also identify more profitable trends such as what interests their audiences and how…

Publishers’ Stake in Facebook’s Evolving Algorithm

A couple of weeks ago, Facebook announced the latest in a series of tweaks to the algorithm that determines what shows up in the news feed of its 1.1 billion daily users. The update articulated some “core values” that seemed to build upon themes that were already apparent from the previous Facebook algorithm adjustments: Facebook…

Reboot Ride-Along # 8: How to Pitch Someone Who has to Pitch to Someone Else

In the last Reboot Ride-Along, I challenged you to restructure your presentations to c-suite executives. Remember the simple approach? If not, you really should watch the last Ride-Along. This week's assignment builds on the last challenge, so if you didn't view the previous video, this one isn't going to make much sense. So, seriously, go…

Other Staff Bloggers
Content & Digital Media

Big data means today’s publishers could potentially buy third-party data on anything and everything about their audiences, from their favorite breakfast cereal to the color of their socks. Alongside these highly specific -- and questionably relevant -- pieces of information, publishers can also identify more profitable trends such as what interests their audiences and how…

Last week I discussed the format of the FUSE tech summit we’ll be holding in Philly September 12-14. One key component of FUSE is the forward-looking general sessions, where media technology experts and peers at media and publishing companies will share high-level insights and practical use cases. Below are some highlights from the program. Learn…

People in Magazine Land love to talk about how stupid our industry is, and no part of the business comes in for more ridicule than the shrinking newsstand system. To paraphrase that famous publishing and newsstand entrepreneur Larry Flynt, opinions about the newsstand system are like … well, let’s just say that everybody’s got one.…

Data & Audience

A couple of weeks ago, Facebook announced the latest in a series of tweaks to the algorithm that determines what shows up in the news feed of its 1.1 billion daily users. The update articulated some “core values” that seemed to build upon themes that were already apparent from the previous Facebook algorithm adjustments: Facebook…

Last week Publishing Executive hosted the Data, Insight & Revenue Summit, which featured Google’s partnerships manager Felipe Calderon as the keynote speaker. Calderon manages publisher partnerships, and he explained how Google is working to improve the online ad experience and cope with the many issues currently bogging down publishers, advertisers, and consumers online -- from…

Sales & Advertising

In the last Reboot Ride-Along, I challenged you to restructure your presentations to c-suite executives. Remember the simple approach? If not, you really should watch the last Ride-Along. This week's assignment builds on the last challenge, so if you didn't view the previous video, this one isn't going to make much sense. So, seriously, go…

Did you spend the last seven days rethinking the way you maintain your meeting momentum? Instead of following up with an email did you try something new? (If not, maybe you should watch the last Ride-Along: http://www.pubexec.com/post/reboot-ride-along-6-maintaining-meeting-momentum/) This week, we're going to reboot our sales pitches to executives. That's right when you're pitching to an…

So, were you able to cut 70% of your slide deck? How was your half-hour pitch meeting? What was your prospect's reaction? (If you don't know what I'm talking about and you'd like to reboot your client presentations, watch this.) This week it's time for us to start making small changes to the way we…

Printing & Production

Well, this is big news and could have a big impact on the publishing industry. I expect several mergers and/or additional buyouts after this pending Xerox-R.R. Donnelley deal goes through. As I see it, when the dust settles, it will be seen as an opportunity for the printing community to take down some more iron…

Get ready for the rise of mass-customized “B2Me” magazines. Once a pipe dream, the concept of magazines that are tailored to each reader is now a reality. Consider, for example, ZEB magazine of Belgium, which has a print run of 150,000 copies that are so customized and personalized that no two copies are alike. Or…

A potentially powerful partner to magazine publishers is arising in the world of data-driven digital advertising: the U.S. Postal Service. OK, you can stop laughing now. I’m serious. A new USPS venture called Informed Delivery could create huge opportunities for our industry. The possibilities are probably bigger than even postal officials realize. But I’m dubious…

Business Management

I’m not a recruiter; I’ve never been a recruiter. I’ve hired a lot of people over the years and when I look back I can honestly say that I’m not great at it and I’m the first to admit it. I’ve completed courses and read books, often with contradicting advice. I’ve followed the steps and…

Last October I attended and reported on the FIPP 40th World Congress in Toronto. The overwhelming topic of the event, which was repeated many times by most of the speakers there, was the need for corporate culture change in the media workplace. Joe Ripp, CEO of Time Inc., said it. Tsuguhiko Kadokawa, Chairman of the…

Most of the 2016 predictions for content publishers that I’ve seen predict continuations of trends that have been going on for many years: shift to mobile, more use of video, continued loss of sales and revenue at retail, adaptation to ad blocker technologies, and so on. Fair enough -- we’re barreling in that direction, and…

News

I go to a dozen or more media conferences each year. Many I speak at and others I report on as a media analyst and journalist. I always hope to learn something new or hear different perspectives. I have seen the best and the not so great. Having attended the good and the bad, it…

BoSacks interviews Time Inc. CEO Joe Ripp about his new role as the chair of the American Magazine Media Conference, which the MPA will host in Manhattan on February 1st and 2nd. Ripp discusses why events like the AMMC are important for the health of the magazine industry and previews some of the conference sessions…

My friend Samir Husni has penned a short essay and complaint about "numbers" used in our industry for purposes of industry review and analysis (Click here). He bemoans the way some media reporters publish stats on the number of new titles in each quarter, and he wishes that they reached out to him for his extensive collected number of new launches. I suggest that his collection of data is very large, unique, and probably the most definitive.