Blogs

How Can Publishers Use Data to Manage and Profit from Ad Block Users?

Most publishers have always had a part of their business devoted to database marketing. In past years, this focused on subscription marketing, customer relationship management, and handling circulation targeting for print-platform products. With the growth of the digital side of the business, publishers have moved into the vastly more complex world of data management platforms…

How to Answer Client Questions in a Sales Meeting

So, did you transform the way you meet with a few prospects last week by making three major assumptions? Did you see the tone of the meeting change? (Let me know, leave a comment on this post!) This week, let's reboot our approach to answering every question our prospects ask. (As a bonus, the same…

Media Pitch: Appticles Wants to Help Publisher Apps Avoid the “Mobile Death Spiral"

The walls that surround the app store are about to come crumbling down, predicts Appticles CEO Ciprian Borodescu. His startup, Appticles, is dedicated to taking publishers' applications out of apps stores and placing them on the open web, making apps easier to access for readers and more affordable for publishers to create. Borodescu writes that…

Other Staff Bloggers
Data & Audience

Most publishers have always had a part of their business devoted to database marketing. In past years, this focused on subscription marketing, customer relationship management, and handling circulation targeting for print-platform products. With the growth of the digital side of the business, publishers have moved into the vastly more complex world of data management platforms…

We are at an interesting crossroads in the magazine industry. Not all business plans are, if you will pardon the expression, on the same page. There is a large set of business focused on the of selling of magazines on the newsstand. There are thousands of people and hundreds of businesses dedicated to the shipping,…

Altmetrics (a non-traditional assessment of citation-impact metrics in scholarly publishing) have passed their fifth birthday. While there are debates taking place about important issues (the potential gaming of altmetrics, how to weight the various events, etc.), they are helping to engage readers and drive article downloads. Who hasn’t found themselves clicking on a most shared/commented…

Sales & Advertising

So, did you transform the way you meet with a few prospects last week by making three major assumptions? Did you see the tone of the meeting change? (Let me know, leave a comment on this post!) This week, let's reboot our approach to answering every question our prospects ask. (As a bonus, the same…

There’s no question that tech forces continue to both frustrate and foment the publishing industry. Technology is forcing fundamental changes within organizations. And while publishers need to adapt or risk falling further behind, integrating new technologies into your business and implementing new processes within your teams adds another layer of challenges. However, there’s good news:…

How did your last two prospect meetings go? Did you try consuming everything right before your call? (If you have no idea what I'm talking about - watch this.) This week, I'll reveal three major assumptions you should make to Reboot the way you approach a new prospect. If you want to skip right to…

Content & Digital Media

The walls that surround the app store are about to come crumbling down, predicts Appticles CEO Ciprian Borodescu. His startup, Appticles, is dedicated to taking publishers' applications out of apps stores and placing them on the open web, making apps easier to access for readers and more affordable for publishers to create. Borodescu writes that…

Magazines and newspapers are continuing to evolve, and digital magazines are no exception. Developments like Adobe allowing easier chunking of paid information and a new, if shaky, trend for magazines to institute paywalls are changing the value and the position of digital magazines. As Next Steps Marketing does with every six-month audited period, we’ve created…

There was a time, not so long ago, when the barrier to entry in the magazine industry was substantial. Media owners starting out would need much deeper pockets, assuming perhaps six issues worth of print, distribution and staff costs to be carried. Potentially the cost could easily amount to around $250K as a minimum in…

News

I go to a dozen or more media conferences each year. Many I speak at and others I report on as a media analyst and journalist. I always hope to learn something new or hear different perspectives. I have seen the best and the not so great. Having attended the good and the bad, it…

BoSacks interviews Time Inc. CEO Joe Ripp about his new role as the chair of the American Magazine Media Conference, which the MPA will host in Manhattan on February 1st and 2nd. Ripp discusses why events like the AMMC are important for the health of the magazine industry and previews some of the conference sessions…

My friend Samir Husni has penned a short essay and complaint about "numbers" used in our industry for purposes of industry review and analysis (Click here). He bemoans the way some media reporters publish stats on the number of new titles in each quarter, and he wishes that they reached out to him for his extensive collected number of new launches. I suggest that his collection of data is very large, unique, and probably the most definitive.

Printing & Production

A potentially powerful partner to magazine publishers is arising in the world of data-driven digital advertising: the U.S. Postal Service. OK, you can stop laughing now. I’m serious. A new USPS venture called Informed Delivery could create huge opportunities for our industry. The possibilities are probably bigger than even postal officials realize. But I’m dubious…

Last month, Condé Nast and Hearst Magazines announced the formation of PubWorx, a joint venture that will manage production, procurement, and circulation management for both publishers, as well as offer services to publishers across the industry. As a former publisher and national distributor and current circulation consultant, I find it amusing that Hearst and Condé…

Although we’re in the words business, we publishers often can’t find the words to explain what’s going on in our industry. I’ve already presented a dozen terms that are key to understanding magazine-media publishing this year. Now here are 13 made-up terms that get to the heart of what’s really happening in this business: 1.…

Business Management

Last October I attended and reported on the FIPP 40th World Congress in Toronto. The overwhelming topic of the event, which was repeated many times by most of the speakers there, was the need for corporate culture change in the media workplace. Joe Ripp, CEO of Time Inc., said it. Tsuguhiko Kadokawa, Chairman of the…

Most of the 2016 predictions for content publishers that I’ve seen predict continuations of trends that have been going on for many years: shift to mobile, more use of video, continued loss of sales and revenue at retail, adaptation to ad blocker technologies, and so on. Fair enough -- we’re barreling in that direction, and…

Last week I had the pleasure of attending the FIPP 40th World Congress in Toronto. For those of you who don't know, FIPP is the worldwide magazine media association. As far as I know, it is the only one of its kind on planet earth dedicated to bringing together publishers from all around the world…