Back in May, MediaMath, Acxiom/LiveRamp, Index Exchange, Live Intent, and a few other prominent, non-Google/non-Facebook, ad technology players made an eye-opening statement by announcing their intention to create a “Coalition for Open IDs.” Their goal is to create a single universal ID that connects someone’s identity across all devices and participating providers. Not much has…
Joe Wikert is Publishing President at Our Sunday Visitor (www.osv.com). Before joining OSV Joe was Director of Strategy and Business Development at Olive Software. Prior to Olive Software he was General Manager, Publisher, & Chair of the Tools of Change (TOC) conference at O’Reilly Media, Inc., where he managed each of the editorial groups at O’Reilly as well as the Microsoft Press team and the retail sales organization. Before joining O’Reilly Joe was Vice President and Executive Publisher at John Wiley & Sons, Inc., in their P/T division.
Uyen* Tieu is a cofounder and chief revenue officer of Rumble, a fully-integrated platform for news content providers to publish mobile content that has been working with news content producers since 2011 to create digital-mobile strategies. Prior to Rumble Tieu was the global head of ad sales strategy at Microsoft.
Ron Matejko is the President of Phoenix, Ariz.-based MVP Media, an award-winning digital publishing company. Matejko has 16 years of publishing experience in print, Web and mobile and has worked on the staff of two award-winning publications.
MVP Media publishes MVP Magazine, the first interactive sports publication, which won a Bronze 2010 Digital Magazine Award for Best Sports Magazine, besting entrants from 26 countries around the world, and was a finalist for Designer of the Year. MVP Media will launch its own magazines on the iPad in 2011.
MVP Media also helps existing publishers convert their print products into dynamic publications for the web and tablets. Visit the MVP Magazine website at www.mvptoday.com. Contact Ron by e-mail at email@example.com, or connect with him on LinkedIn or on Twitter @mvp_media.
Richard K. Kahn, CEO of eZanga.com, has been a leader in the online advertising industry since 1993. He founded SEM and search engine eZanga in 2003. Over the past 15 years, Rich has specialized in all areas of the Industry. In 1993, he organized and wrote an e-magazine that later transitioned into his next endeavor, the First Street Corporation, an Internet Service Provider. Mr. Kahn operated the First Street network out of his home and managed the customers and sales from an office nearby. In 2000, he sold the company to a publicly traded organization. In 2001, Rich joined AdOrigin Corp., a pay per click advertising network, as the COO.
Adam Reinebach is President of Responsive Partners, a consultancy focused on helping companies drive and align sales, marketing, and technology. He has 20 years of experience within the B2B information space, most recently as an EVP and managing director for SourceMedia, a B2B media company. He can be reached at firstname.lastname@example.org
Mark Gross, president of Data Conversion Laboratory (DCL), is an authority on XML implementation and document conversion. Prior to joining DCL in 1981, Gross was with the consulting practice of Arthur Young & Co. He has a B.S. degree in Engineering from Columbia University and an MBA from New York University. He also has taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.
Jonny Kaldor is the co-founder and CEO, Kaldor Ltd (creators of Pugpig). Prior to co-founding Kaldor, Jonny was MD, Technology and Product Development at News Corporation's Digital Media Group, focusing on building new digital brands. This followed three years as CTO at News International, where he was responsible for technology delivery across the business. Before joining News, Jonny spent his days, weeks and months trying to build a global digital supply chain for EMI Music.
As president of LiveIntent, Dave Hendricks devises corporate strategies and tries to simplify marketing language. Before growing LiveIntent, Dave was executive vice president (EVP) of operations at PulsePoint (then known as Datran Media), where he worked alongside LiveIntent chief executive (CEO) Matt Keiser and ran Datran's ESP StormPost (nka PostUp). A member of the founding executive team at ExperianCheetahMail, Dave began his email adventure at Pioneering ESP MessageMedia. Dave was named one of Business Insider's "Top 100 Technologists" in 2011 and Alley Watch claimed he was one of 15 people "changing advertising" in 2014. He plays electric guitar and you should follow him on Twitter @davehendricks.
Scott Singer currently serves as a Managing Director at DDG Inc. working with major media and technology organizations on business development, sales, brand building, and innovation. Singer has advised on over $110 billion of strategic and financial advisory engagements for such clients as 21st Century Fox, AMC Networks, Belo, Cablevision Systems, CBS, Charter, Comcast, Discovery Communications, Hearst, IPG, Liberty Media, NBCUniversal, News Corp, Publicis, Scripps, Time Inc., Time Warner, Time Warner Cable, Viacom, and Y&R plus many PE and VC firms to help companies grow their businesses and compete in the digital economy.
Jarred McGinnis is UK managing consultant at Ontotext, a semantic technology company. Jarred has worked with organisations, companies and universities doing interesting projects involving semantic technologies, and has previously worked with companies such as the BBC and Press Association. Jarred holds a PhD in Informatics from the University of Edinburgh.
John Morthanos is a circulation consultant specializing in niche and
special interest publications. He was Vice President Specialty Sales at
Curtis Circulation Company, Vice President Single Copy Sales at Primedia
Special Interest Publications and Cowles Magazines, Circulation Director
at Viare Publishing, and Circulation Marketing Director at Ziff Davis
With experience in product, graphic, and interaction design, Ryan leads the teams behind digital agency Fell Swoop's work for TIME Inc. and Condé Nast, delivering for titles such as The New Yorker, Entertainment Weekly, and PEOPLE. Prior to joining Fell Swoop, Ryan helped define the product vision for AdReady, an ad tech company and Evri, a semantic news startup, and served as the Creative Director for a financial services firm.
Jeffrey Litvack is the Managing Director of Xcel Advisors and CEO of ClearView Social. Previously he was Group President and Chief Digital Officer at ALM and head of global product development at the Associated Press. Jeff has received numerous awards for his ground-breaking work in transforming media companies to be digital and mobile first.
Robert Grainger had 15 years experience in magazines in the UK before co-founding Stonewash, building apps for publishers, in 2009. He served as the CEO of Stonewash until its sale in 2015 and has served on the board of SiiA (Europe), as well as being a regular speaker and commentator on the subject of digital media.
Nate Kristy’s B2B, SaaS, and services marketing expertise stems from over 15 years of industry experience in leadership and marketing development. As vice president of marketing for Automational, Kristy manages the marketing strategy, messaging and lead generation initiatives for the small business marketing and sales solution.
A director with Mather Economics, Arvid Tchivzhel oversees the delivery and operations for all Mather consulting engagements, along with internal processes, analytics, staffing and new product and services development. He has led numerous consulting engagements that include econometric modeling, forecasting, economic analysis, statistics, financial analysis and other rigorous quantitative methods across multiple industries.
Peter Houston runs Flipping Pages Media, an independent consultancy and training firm, helping publishers identify and dismantle the barriers between print and digital content. He has run Guardian Masterclasses, spoken at Google’s ThinkPublishing conference and judges a number of magazine awards. He was formerly editor at large for themediabriefing.com and group content director for Advanstar Communications, Life Sciences.
Josh Payne is the Founder & CEO of StackCommerce, the web’s leading native commerce platform. With a network reach of over 500 million monthly visitors across more than 750+ publisher partners, the company provides turnkey solutions to monetize and engage online audiences through the seamless integration of content + commerce. These solutions include: full-service commerce shops, editorial, email, social, and in-feed product recommendations.
Scott is a strategic and media technology professional with over ten years of U.S. & U.K. client service and leadership experience. As Senior Vice President of North America for MPP Global, Scott is responsible for leading a cross vertical organization by assisting media and entertainment companies with identity management, CRM, and eCommerce solutions. Over the past three years, Scott has worked at the executive level for MPP Global's U.S. headquarters in New York and is influential in developing long-term relationships with strategic partners.
Jill Nicholson is the Head of Product Education at Chartbeat, where she trains journalists around the world on turning metrics into action. Before that, she was a long-time Chartbeat user -- curating a local news site in Westchester, NY. In her two years at Chartbeat, Jill has supplemented her newsroom experiences with best practices learned from the diverse organizations that Chartbeat serves.
Rob Keenan is the President of Keenan Media, LLC, a consultancy firm providing digital, content, marketing, and audience support to the media sector. Rob has worked in the BtoB media sector for 20 years, most recently at the VP of Online Media for Edgell Communications. You can contact Rob at email@example.com.You can also follow him on twitter @robkeenan11 or connect with him on LinkedIn.
As CEO/President of Accendo International, Kimberly is a seasoned strategist who provides expert guidance to C-Suite executives, senior-level management, corporate and nonprofit boards, and managers identified as high-potential performers. Her deep experience across numerous industries enables her to help clients around the globe identify and execute human capital strategies that elevate ROI through greater organizational capabilities and performance.
Lou Ann Sabatier has 35 years of experience in the publishing industry. Ms. Sabatier has been deeply involved in all aspects of publishing; including strategic planning,business development, business and financial management, audience development, advertising sales, digital media and operations management. Currently Ms. Sabatier is Principal at Sabatier Consulting and Communications Director of 21st Century Wilberforce Initiative.
Rich Sutton is chief revenue officer of Trusted Media Brands, Inc., a visionary, brand-driven multiplatform media company, home to iconic brands including Taste of Home, the world’s largest circulation food media brand, Reader’s Digest and The Family Handyman, America’s leading source for DIY, among others.
Patrick Fultz is the President/CCO of DM Creative Group, a creative marketing firm producing work across all media. He’s an art-side creative, marketing strategist, designer and lover of all things type. His credentials include a degree from Parsons School of Design with 15 years of teaching at his alma mater, over 40 industry creative awards, and he previously served as President of the John Caples International Awards. Always an innovator, Fultz was credited with creating the first 4-color variable data direct mail piece ever produced. He continues to look for innovative ways to tap the powerful synergy of direct mail, the web, digital and social media.
David Raab is a consultant specializing in marketing technology and analytics. His clients include major brands in publishing, retail, financial services, telecommunications, technology, and other industries. His early career was spent in magazine circulation and direct mail continuity marketing. He is founder and CEO of the Customer Data Platform Institute.
Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.
Dror Ginzberg has over 25 years of experience in technology with a focus on video and related technologies. As CEO of Wochit, the video-creation platform he co-founded in 2012 that’s used by journalistic storytellers such as newsrooms, media brands, publishers, and professional bloggers, Ginzberg is enabling production of high-quality content at the scale and speed needed to meet today’s rapidly-increasing demand.
Jeff Hardison is VP of marketing at Lytics (www.getlytics.com), a customer data platform used by publishers such as Economist Group, Source Media and Access Intelligence. Before Lytics, Jeff was director of marketing at Hewlett Packard Enterprise's marketing-technology division. Prior to his marketing career, Hardison worked in publishing.
Todd Krizelman (@ToddKrizelman) is Co-Founder and CEO of MediaRadar (@MediaRadar), the ad sales intelligence platform used by more than 1,600 publishers, including BuzzFeed, A+E and The New York Times. Growing up near the epicenter of technological innovation in Palo Alto, California encouraged him to become an entrepreneur and co-found of one of the world’s first social media sites, theGlobe.com. Krizelman also held leadership positions at Bertelsmann’s Gruner + Jahr and Random House. With his expertise in ad sales and innovation, Krizelman joined veteran web architect, Jesse Keller, to found MediaRadar in 2007.
Jessica Rovello is the CEO and co-founder of Arkadium, which provides interactive, visual content to more than 450 of the world’s best-known brands and publishers. Founded in 2001, Arkadium has developed products ranging from games (notably Microsoft Solitaire Collection, one of the most played games of all time) to dynamic editorial tools allowing journalists to embed visual data and interactive content in their articles.
Phil is Founder and COO of Main Street ROI. Phil leads the company’s operations and is primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website analytics, and sales funnel optimization. Phil’s marketing thought leadership has been published on Forbes.com, Inc.com, MSN.com, and many other major business media outlets.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College. While attending Dartmouth, Phil started every game on the varsity football team as the defensive safety.
Marketing has never had a greater impact on the business, and at the same time it’s never been more complex and challenging. The CMO Viewwill dive into the wide-ranging issues faced by CMOs as they navigate digital transformation, connected consumers, disruptive competitors and the need to justify their marketing investment.
Peter Horst is a Fortune 500 CMO and innovation leader who has spent three decades driving growth across diverse industries, ranging from consumer packaged goods to telecom, cybersecurity to financial services. His experience includes leadership roles at Hershey, where he was most recently CMO, Capital One, TD Ameritrade, and General Mills. Peter has been part of creating and building some of the world’s most iconic brands through breakthrough innovation and award-wining marketing campaigns. Awards and recognition include Cannes Lion, CMO Club Marketing Innovator Award, being named a Forbes Top 50 Most Influential Global CMO, and #22 of the top 500 global CMOs by Execrank. Peter now speaks, writes and consults on marketing, innovation and leadership, and is a frequent contributor to CMO.com and other publications. Follow Peter at @peterhorst.
Innovation often yields our toughest publishing challenges. Ad fraud, fake news, and ad blocking are three examples that stem from one such disruption: The prevalence of programmatic advertising. Ad fraud is probably the most pernicious culprit. It stems from sites, stuffed with programmatic ads, that attract bot traffic to yield false impressions, generating income that…
Jeff Bezos has been getting some pretty decent PR recently and not just around his transformation from mild-mannered bookseller to muscled-bound Master of the Universe. If you see the no-longer-nerdy CEO’s style shift as a corporate metaphor, Amazon has gone from selling books online to selling whatever the hell it wants. The world’s retailers and…
Several years ago, I had a transformative experience surrounding lead generation. At the time, I worked for Edgell Communications and a good portion of our online business was driven by lead-gen programs. We were proud of our programs. We had a new platform. We delivered quality results. Our business was growing. But, as I sat…
Consumers check their phones 150 times a day. This reality has given rise to what Google dubbed “Micro Moments”
Programmatic fraud steals money from publishers’ pockets every minute and if we’re being honest, no one’s really sure what to do about it. Spoofed inventory is one of fraud’s most pervasive formats. With this, impressions on exchanges look like they’re from legitimate publishers but actually represent fake, low-quality inventory. Google recently ran experiments to measure…