Marketing Services Lab

Denis Wilson is editor-in-chief of Book Business and Publishing Executive. In this role, he analyzes and reports on the fundamental changes affecting the publishing industry and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

Last Friday Publishing Executive hosted its first ever Publishing & Media Lab at Content Marketing World in Cleveland. The hands-on workshop explored how publishers can develop and scale content marketing services for brands. There were a number of great sound bites from the Publishing & Media Lab, which featured leaders from The Atlantic, Rodale, HanleyWood,…

Content marketing services are increasingly in vogue at major magazine publishers. This summer alone, Publishing Executive has covered the growth of U.S. News & World Report’s BrandFuse content division, as well as Penton’s lucrative marketing services, and The Atlantic’s new creative marketing group Atlantic Re:Think. The reasons for the spike in content marketing services are…

It was late on a recent weekday evening, and I pledged to finally throw in the towel after a rather hectic workday and spend my final waking hours channel surfing before bed. After my channel guide revealed a rather unappealing menu of options, my attention drifted to ESPN, which was featuring the “World Series of…

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