Media Pitch

Denis Wilson is Editor-in-Chief of Publishing Executive, Printing Impressions' sister publication that covers the magazine publishing business.

Ciprian Borodescu is co-founder & CEO at Appticles.com - a platform that helps small and medium publishers to package their existing content into cross-platform mobile and tablet applications that run directly in the browser (no App Stores involved).

As publishers continue their search for meaningful ad revenue online, it’s becoming increasingly clear that quality trumps quantity when it comes to audience attention. Studies have shown that longer periods of engagement with content leads to greater brand recognition and impact from ads. That’s why organizations like The Financial Times are beginning to sell ads…

First party data is a powerful tool that publishers cannot ignore, says Advanced Insight CEO John Roney. His data-centric startup has developed a tool to help publishers better understand the first party data they collect about their audience and make business decisions based on those insights. The platform, Audience Insight360 tracks subscribers’ past activity on…

Email is an increasingly important channel for publishers, and for many it is a major driver of website traffic and revenue. But email takes time and resources that can put a strain on publishers already stretched budgets. Technology startup StoryPorts hopes to alleviate that strain with its automated email creation platform and workflow management tools.…

Quizzes are a popular feature on many websites, but often they are approached as a pure content play, rather than an opportunity to learn more about readers and develop leads for advertisers. CredSpark helps publishers monetize their quizzes by creating templates that require readers to submit their email or demographic information in order to view…

Banner blindness is a problem that publishers and advertisers have been grappling with for years. While the first banner ad in 1994 earned a clickthrough rate of 44%, today readers have learned to ignore display ads and modern clickthrough rates are as low as 0.1%. A quick look at an online heat map, which tracks…

It’s difficult for publishers to sell digital advertising at a premium price because digital ad performance metrics are murky, particularly on mobile devices. Thanks to ad blocking, ad fraud, and the difficulty of measuring an online user’s attention, it’s nearly impossible for a publisher to quantify just how valuable its ad inventory really is and…

More Blogs