Media Pitch

Denis Wilson is Editor-in-Chief of Publishing Executive, Printing Impressions' sister publication that covers the magazine publishing business.

Ciprian Borodescu is co-founder & CEO at Appticles.com - a platform that helps small and medium publishers to package their existing content into cross-platform mobile and tablet applications that run directly in the browser (no App Stores involved).

Many publishers have invested a great deal of time and resources to distribute their content on social and mobile-optimized platforms like Google AMP, Apple News, and Facebook Instant Articles. The promise of these platforms is to reach larger audiences and create new opportunities to drive subscription and ad revenue. But distributing content on third-party platforms…

Data-driven startup Kaleida wants to help journalists work more efficiently so that their content makes the greatest impact online. The newly launched data platform provides insights about the online media landscape, including trends on social media and across different publisher sites. “Kaleida offers APIs and data feeds, research and analysis (with really beautiful charts), and…

Publishing Executive is always on the lookout for new technology that is changing the media businesss. We keep our eyes peeled on the Google News feed and sort through the endless press releases that fill our inboxes. We thought we’d ask our readers to help identify the next media disruptor. Last year we made a…

As publishers continue their search for meaningful ad revenue online, it’s becoming increasingly clear that quality trumps quantity when it comes to audience attention. Studies have shown that longer periods of engagement with content leads to greater brand recognition and impact from ads. That’s why organizations like The Financial Times are beginning to sell ads…

First party data is a powerful tool that publishers cannot ignore, says Advanced Insight CEO John Roney. His data-centric startup has developed a tool to help publishers better understand the first party data they collect about their audience and make business decisions based on those insights. The platform, Audience Insight360 tracks subscribers’ past activity on…

Email is an increasingly important channel for publishers, and for many it is a major driver of website traffic and revenue. But email takes time and resources that can put a strain on publishers already stretched budgets. Technology startup StoryPorts hopes to alleviate that strain with its automated email creation platform and workflow management tools.…

More Blogs