Media Vent

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

Full disclosure: I’m likely not be the normal reading consumer on the internet, and for the record, I do use ad blocking software. Without it my day on the web was increasingly a painful, slow, and a terribly intrusive experience. Also for the record, and most importantly, I am willing to pay for the reading…

Has it been another year already? I remember in the very early days of my youth when a week seemed like a month and a month seemed to drag on for a year. But the way time flies for me now, I might just as well start next year's holiday message immediately after I write…

In the same week that it was reported that, "The month of November saw a cornucopia of new titles hit the marketplace, 23 of them promising frequency, including two arriving at the newsstands for the first time, and 56 specials and bookazines . . ." we receive the all too consistent news from Magnet that…

Last week I had the pleasure of attending the FIPP 40th World Congress in Toronto. For those of you who don't know, FIPP is the worldwide magazine media association. As far as I know, it is the only one of its kind on planet earth dedicated to bringing together publishers from all around the world…

There is a recent article titled Print vs. Digital: Another Emotional Win for Paper, that came across my info-radar today. Articles like these are always popping up. They are interesting to me because science must do what science does—question everything. As a geek-at-heart, I am all for the pursuit of knowledge. I sometimes think that all…

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