Media Vent

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

For the record, I stay up to date on many blogs, threads, and various news chains. One of these news sources asked a typical but still important question a few days ago. Where will ebooks be in five years? That, of course, started me pondering several things about the magazine business. Where were we five…

Friedrich Nietzsche once said, "There are no facts, only interpretations." That comes mighty close to our understanding of the magazine industry today, at least when it comes to the various reports we constantly read on the subject. How many headlines have you seen that report that "Print is dead" or "Print is alive" or "Print…

Let's be honest, although many attempt to do so, there is no way to find a positive spin to the data in this industry-wide report showing magazine ads down another 16%. As an industry, we have seen negative numbers every year for a decade. Were you expecting a change? Newsstand sales of magazines have plummeted…

Charles Dickens once penned the now famous line, "It was the best of times, it was the worst of times."  I am going to counter that with a quote from Art Buchwald, "Whether it's the best of times or the worst of times, it's the only time we've got." I bring this up while trying…

I have several media conferences that I relish and greatly look forward to each year, and IMAG-MPA is one of the best of them. Imagine what is like for a long-time publishing enthusiast like me to be in a room filled with like-minded entrepreneurs who happen to be in the magazine business. Intoxicating, yes? Here…

There was a time, and it doesn't seem like it was that long ago, when no matter where your company was in the hierarchy of publishing, the most common denominator of magazine franchises was that we all published printed magazines. That is no longer the case. For 600 years we thoughtfully put ink on paper…

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