Pub Talk

Media salespeople face a daunting task in today’s publishing industry. Print advertising revenue continues to decline while digital ad CPMs face downward pricing pressures from programmatic. And the task for marketers has not gotten easier either. Banner blindness has made display ads significantly less effective and marketing budgets are stretched thin across new digital media…

When we hosted FUSE: The Convergence of Technology & Media a few weeks ago and I soaked in the latest innovations in artificial intelligence, augmented reality, and mobile content, I was struck with the realization that the industry hasn’t changed all that much. Don’t get me wrong: there has been change. The business has transformed…

In case you missed the news, last week we launched Reboot Inbox, a weekly newsletter devoted to helping media salespeople radically transform how they sell. The newsletter will deliver exclusive insight directly into the inboxes of media sellers every Monday morning. Plus there’s a whole cache of free content -- expert blogs, video courses, and…

Today I’m happy to announce phase two of Reboot: Radically Transforming Media Sales. Launched in the fall of last year as a full-day workshop, Reboot now takes form as a multimedia learning program featuring blogs, articles, video courses, and a weekly newsletter called Reboot Inbox. All this will culminate with a live workshop on October…

At MPA conference, editorial directors from People, EW, ESPN, Hollywood Reporter, and ESSENCE talk about why celebrities and their magazine need each other. If Amtrak could maintain its schedules, you’d be reading a post about native advertising right now. But alas, Amtrak is Amtrak and I arrived an hour late to the American Magazine Media…

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