Publishers' Dojo

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, "Internet Marketing for Magazine Publishers" ; "How to Market your Newsstand Magazine"; and "Secrets of SEO for Publishers" can be found on Amazon. Find her online at Google PlusMagazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

Mr. Magazine’s ACT 7, held for publishers, channel partners, and students at Ole Miss, has been over for several weeks, but I’m still reflecting on all the things I heard and learned there. And one these reflections centers on the thoughts of another of our industry’s icons, John Harrington. Over many decades and many roles…

The annual Yale Publishing Course is coming up next month, and this year there’s something new: a full-on partnership with the Yale School of Management. As in past years, students will learn from long-time industry insiders; this year, however, half the curriculum is designed and presented by the professors of the Yale School of Management.…

Samir Husni, aka Mr. Magazine, held his annual ACT 7 conference at the University of Mississippi in late April. The program was a good round up of what is going on in publishing, what our hopes and fears, challenges and opportunities are, and what the most forward-looking publishers, large and small, are doing to create…

“At least it isn’t another bankruptcy,” a contact at a key retailer said to me. “There will be some order, some sequence and continuity to the whole transition.” He was speaking, of course, of the acquisition of Ingram Periodicals by TNG, formerly the News Group, earlier this week, a move that came as a surprise…

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