Ad Serving

3 Ways Publishers Can Take Action Against Fraud
August 16, 2017 at 2:44 pm

Programmatic fraud steals money from publishers’ pockets every minute and if we’re being honest, no one’s really sure what to do about it. Spoofed inventory is one of fraud’s most pervasive formats. With this, impressions on exchanges look like they’re from legitimate publishers but actually represent fake, low-quality inventory. Google recently ran experiments to measure…

How Server-Side Header Bidding Can Elevate Your Programmatic Strategy
August 1, 2017 at 11:34 am

Like so much in the programmatic ecosystem, header bidding continues to evolve. Today publishers are beginning to explore server-side header bidding, which promises to reduce page latency while optimizing programmatic revenue. This post will discuss this new form of header bidding, how it differs from older programmatic methods, and how this approach might evolve in…

Could the B2B Media Exchange Be One Answer to Ad Fraud?
June 23, 2017 at 2:26 pm

Did you read Bo Sacks’ recent post on grappling with ad fraud? If you deal with programmatic advertising in any way, what do you think of Bo’s conclusion: “Maybe this whole conversation falls into an arena of total incompetence on an industrial scale. How else does an industry brag that we are down to only…

Press Release: MAZ Digital Taps SpotX to Power Advanced Ad Serving in OTT App Environments
April 19, 2017 at 1:34 pm

DENVER, CO – April 19, 2017 – MAZ Digital has selected SpotX as its premier technology partner for video ad serving on their TVX platform, giving its network of broadcast and video publishing partners instant access to over-the-top (OTT) app monetization solutions. The New York-based media technology company, launched TVX to provide turnkey OTT app…

Google Inks Brand Safety Accord with ComScore to Provide Third-Party Measurement
April 6, 2017 at 2:41 pm

Amid a wave of undesirable headlines around brand safety following The Times’ ‘advertisers funding terrorism’ series of investigations, Google (which suffered major PR damage during the affair) has announced a deal with ComScore to provide provide independent verification that its inventory is brand safe. The deal was announced today (April 5) with the pair claiming…

Ad Targeting Alone Is Not Enough: Advertisers Need Appropriate Context
March 31, 2017 at 4:09 pm

The recent brouhaha surrounding Google’s inability to provide 100% assurance that brand advertisers won’t find their ads adjacent to objectionable content is just a dramatic manifestation of a long-simmering problem. As digital advertising moved out onto the Long Tail, advertisers traded some certainty about brand safety for lower ad prices. The problems accelerated as programmatic…

Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.
March 30, 2017 at 2:31 pm

As of a few weeks ago, advertisements for JPMorgan Chase were appearing on about 400,000 websites a month. It is the sort of eye-popping number that has become the norm these days for big companies that use automated tools to reach consumers online. Now, as more and more brands find their ads popping up next…

The Ad Fraud Issue May Be Twice As Big As First Thought — Advertisers Stand to Lose $16.4 Billion
March 15, 2017 at 2:56 pm

The global online ad fraud problem could be costing advertisers more than twice as much as first estimated, according to new research released on Tuesday. A study commissioned by WPP ad agencies The&Partnership and conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by bots…

Publishers Need a Better Way to Measure Ad Viewability
January 18, 2017 at 2:57 pm

When you take Statistics 101, one of the first things you learn is that some variables are “categorical,” some are “ordinal,” and some are “interval.” Categorical variables are the ones that don’t have any inherent arithmetic dimension to them (e.g. male/female, Democrat/Republican). Ordinal variables are those that do have a more/less arithmetic dimension, but where…