Ad Technology

Facebook Takes Steps to Improve Advertising Data After Criticism
February 13, 2017 at 2:22 pm

Facebook said on Friday that it would agree to an audit of information it provides to marketers and provide them with new, more precise measurement data, less than two weeks after Procter & Gamble, America’s biggest advertiser, criticized the lack of transparency provided by digital ad platforms. The social network, which came under scrutiny last…

Three Ways Facebook Has Jumped the Shark for Marketers
February 8, 2017 at 2:02 pm

Way way back in pre-IPO Facebook history, I pondered in a 2010 Ad Age post about whether Facebook had jumped the shark, given the advertising platform's constant iterations. My intention, then as now, was to understand how advertisers can effectively use Facebook. As I wrote at the time: "I have no ax to grind with…

How Independent Publishers Can Fight the Google-Facebook Duopoly
February 6, 2017 at 12:12 pm

The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike reinforce the walled gardens of these duopolies, enabling the continued growth of…

To Succeed, Publishers Must Help Clients Solve the CMO Challenge
February 1, 2017 at 10:18 am

CMOs have a tough job. While the internet makes it easier than ever to reach a huge number of consumers and target ads to those consumers based on their activity or demographics, the patchwork of technology that CMOs use to accomplish these goals makes it difficult to identify and connect with real individuals, not just…

P&G Tells Digital to Clean Up, Lays Down New Rules for Agencies & Ad Tech to Get Paid
January 31, 2017 at 2:02 pm

Procter & Gamble Co., the nation's and world's biggest advertiser, is laying down the law for digital media players and agencies in a five-point program that will take effect this year as outlined by Chief Brand Officer Marc Pritchard on Sunday evening at the Interactive Advertising Bureau's Annual Leadership Meeting in Hollywood, Fla. "The days…

IAB’s Newly Elected Chairman Says Advertisers Must Raise Their Standards
January 30, 2017 at 11:11 am

The Interactive Adverting Bureau’s incoming chairman of the board said fighting ad fraud and improving viewability metrics will be key focuses for the organization in 2017. At its Annual Leadership Meeting this week in Ft. Lauderdale, the IAB named Conde Nast chief business officer Jim Norton to succeed Tremor…

Press Release: Meredith Reports Record Fiscal 2017 2nd Quarter And First Half Results
January 26, 2017 at 2:28 pm

DES MOINES, Iowa, Jan. 25, 2017 /PRNewswire/ -- Meredith Corporation (NYSE:MDP; meredith.com) — the leading media and marketing company with local television brands in large, fast-growing markets and national brands serving more than 100 million American women — today reported record fiscal 2017 second quarter earnings of $1.58 per share, compared to $0.72 in the prior-year…

Google Has Banned 200 Publishers Since It Passed a New Policy Against Fake News
January 26, 2017 at 2:13 pm

Google kicked 200 publishers off one of its ad networks in the fourth quarter, partly in response to the proliferation of fake news sites. The company banned the publishers from its AdSense network, an ad placement service that automatically serves text and display ads on participating sites based on its audience. The ban was part…