Ad Technology

How Will Universal User ID Impact Publishers' Programmatic Advertising?
September 18, 2017 at 2:28 pm

Back in May, MediaMath, Acxiom/LiveRamp, Index Exchange, Live Intent, and a few other prominent, non-Google/non-Facebook, ad technology players made an eye-opening statement by announcing their intention to create a “Coalition for Open IDs.” Their goal is to create a single universal ID that connects someone’s identity across all devices and participating providers. Not much has…

Hearst Believes It Can Challenge Facebook And Google by Thinking Like Amazon
September 18, 2017 at 2:06 pm

Hearst Magazines is taking the duopoly head on. In fact, the venerable media company, which publishes magazines like Cosmopolitan and Elle, says it not only has more powerful advertising data than Facebook in some cases but can also be mentioned in the same breath as the ongoing obsession for everyone in media and advertising: Amazon.…

58% of Publishers Say Lack of Time Is Biggest Tech Buying Obstacle
September 12, 2017 at 10:29 pm

Last week Publishing Executive hosted FUSE Media: The Convergence of Technology & Media, a summit designed to help publishing executives discover and better understand the technologies reshaping the media business. Throughout the 2½ days of the summit, I heard the same line over and over again from attendees: “I’m here because I just don’t have…

Ads.txt, Created to Help Publishers Fight Fraud, Isn’t Being Adopted by Publishers
September 8, 2017 at 6:00 am

Ads.txt is supposed to help clean up the industry’s ad fraud problem, but publishers are dragging their feet in adopting the initiative. Few publishers have adopted ads.txt because their tech teams are overcommitted to other projects, and they don’t understand how ads.txt will benefit them. Plus, some publishers want to avoid notifying ad buyers that…

How to Stop Ad Fraud, Fake News & Ad Blocking From Tanking Publisher Revenue
September 8, 2017 at 6:00 am

Innovation often yields our toughest publishing challenges. Ad fraud, fake news, and ad blocking are three examples that stem from one such disruption: The prevalence of programmatic advertising. Ad fraud is probably the most pernicious culprit. It stems from sites, stuffed with programmatic ads, that attract bot traffic to yield false impressions, generating income that…

Special Report on Technology Adoption Strategies in Publishing
September 6, 2017 at 7:35 am

Back in May, MediaMath, Acxiom/LiveRamp, Index Exchange, Live Intent, and a few other prominent, non-Google/non-Facebook, ad technology players made an eye-opening statement by announcing their intention to create a “Coalition for Open IDs.” Their goal is to create a single universal ID that connects someone’s identity across all devices and participating providers. Not much has […]

BuzzFeed Reverses Course & Embraces Banner Ads
August 29, 2017 at 1:35 pm

Never say never in digital media. For years, BuzzFeed executives preached two things. The digital ad industry needed something better than the much maligned banner ad. And web ads should be "native." So-called "native" ads should look and feel like the websites they appear on (think a Promoted Tweet). They should be custom to that…

‘Larger Than Usual’ Ad Fraud on Exchanges Prompts Google to Offer Advertiser Refunds
August 28, 2017 at 1:19 pm

According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager in conjunction with ads that were placed on sites with fraudulent or invalid traffic: In the past few weeks, Google has informed hundreds of marketers and ad agency partners about the issue with…

Press Release: Trusted Media Brands Expands Digital Team as Company Builds on Strong Growth Across Platforms
August 24, 2017 at 1:08 pm

NEW YORK (August 24, 2017) – Trusted Media Brands, a multi-platform media company, has announced the continued expansion of its digital team. Throughout the first half of 2017, the company has continued its investment in its rapidly growing digital business with new hires in the areas of social media, product managers, content editors, designers and advertising…

Events, Data-Driven Ads Boosts Haymarket's B2B Brands
August 23, 2017 at 1:38 pm

Haymarket’s Energy and Environment Division publishes several authoritative B2B publications such as Windpower Monthly, focused on wind-energy development since 1985, World Architecture News, the largest provider of news and information to the global architectural community, and ENDS, the leading provider of environmental and sustainability intelligence for British and European businesses. As commercial manager of this…