Ad Technology

Here’s Why a Google-Powered Ad Blocker Is a Really Bad Idea
April 21, 2017 at 1:32 pm

It seemed like a relatively minor piece of news, all things considered. Google, according to a Wall Street Journal report, is thinking about including an ad-blocking feature in the next version of its Chrome browser. Sounds like a handy feature, right? It may indeed be a handy feature for users. But the closer you look…

Press Release: MAZ Digital Taps SpotX to Power Advanced Ad Serving in OTT App Environments
April 19, 2017 at 1:34 pm

DENVER, CO – April 19, 2017 – MAZ Digital has selected SpotX as its premier technology partner for video ad serving on their TVX platform, giving its network of broadcast and video publishing partners instant access to over-the-top (OTT) app monetization solutions. The New York-based media technology company, launched TVX to provide turnkey OTT app…

The Future of Programmatic Is Mobile
April 17, 2017 at 2:48 pm

Traditionally, the upper hand in advertising has always belonged to advertisers with big budgets. Publishers set prices for their

5 Tips for Setting Your Digital Media Priorities
April 13, 2017 at 10:40 am

Publishing used to be a pretty simple business: Write stories your audience wants to read, look after your advertisers, pay attention to paper, print, and postage costs. Presto: a profitable publishing business. These days, the bit that used to be simple typically brings in a lot less money than it did, and the new digital…

Google Inks Brand Safety Accord with ComScore to Provide Third-Party Measurement
April 6, 2017 at 2:41 pm

Amid a wave of undesirable headlines around brand safety following The Times’ ‘advertisers funding terrorism’ series of investigations, Google (which suffered major PR damage during the affair) has announced a deal with ComScore to provide provide independent verification that its inventory is brand safe. The deal was announced today (April 5) with the pair claiming…

Press Release: Cox Enterprises Launches COMET (Cox Media Technology), a Unified Programmatic Platform
April 5, 2017 at 2:24 pm

San Francisco, CA, April 5, 2017 – Cox Enterprises Inc. today announced the launch of its latest technology investment, COMET (Cox Media Technology). COMET is a unified programmatic platform that connects buyers and sellers across all advertising channels, including desktop, mobile, video, and TV. The platform brings value and efficiency to the transaction of media,…

Publishers Warn Advertisers On Dangers Of 'Blind Programmatic'
April 5, 2017 at 1:37 pm

Publishers worldwide are capitalizing on the woes of tech platforms, like Google and YouTube, which have recently come under fire for allowing ads to appear next to offensive content. In the UK this week, regional news publishers are hammering home the message that advertisers can’t trust “blind programmatic” ad programs to provide brand-safe environments –…

5 Takeaways From the Digital Innovators' Summit
April 4, 2017 at 3:23 pm

I have the privilege of attending about 16 publishing media conferences each year. The shows I go to run the gamut of media publishing enterprises. I attend meetings with editors (ASME), circulators (MBR), and production folk (PRIMEX). I meet with various groups of media professionals such as regional publishers (CRMA, IRMA), large publishers (MPA, IMAG),…

Ad Targeting Alone Is Not Enough: Advertisers Need Appropriate Context
March 31, 2017 at 4:09 pm

The recent brouhaha surrounding Google’s inability to provide 100% assurance that brand advertisers won’t find their ads adjacent to objectionable content is just a dramatic manifestation of a long-simmering problem. As digital advertising moved out onto the Long Tail, advertisers traded some certainty about brand safety for lower ad prices. The problems accelerated as programmatic…

Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results.
March 30, 2017 at 2:31 pm

As of a few weeks ago, advertisements for JPMorgan Chase were appearing on about 400,000 websites a month. It is the sort of eye-popping number that has become the norm these days for big companies that use automated tools to reach consumers online. Now, as more and more brands find their ads popping up next…