Ad Technology

GDPR Will Usher in Era of User-Controlled Data. Who Will Survive the Purge?
February 8, 2018 at 11:57 am

The GDPR hourglass is running out of sand yet one in four marketers aren’t confident their organization will be compliant by May 25th. With the threat of €24 million fines for failing to comply, offending vendors could be put out of business in a heartbeat. For publishers, it’s critical to vet vendors with whom you…

Press Release: Sheridan Approaches 2018 with Strength and Momentum
February 5, 2018 at 2:02 pm

Hanover, PA (February 3, 2018) - CJK Group, Inc.’s acquisition of Sheridan in early 2017 signified a pivotal moment for Sheridan’s journal segment, resulting in the subsequent Sheridan acquisition of PubFactory and its dynamic hosting platform. 2017 was a year of consolidation for several of our major commercial publishing and university press clients who have…

Media Pitch: Video Intelligence Uses Machine Learning to Up Video Content & Ad Revenue
February 1, 2018 at 12:42 pm

While the near wholesale pivot to video made by some publishers in 2018  looks foolhardy in hindsight, there’s no question that video is increasing its share of attention on the web, especially on mobile. Publishers that want to up their video game often face the obstacle of scaling the production of video needed to grow…

Google Sunsets DoubleClick Sales Manager, Gives Publishers A Blessing In Disguise
January 24, 2018 at 1:21 pm

Despite the fact that change can be hard, Google’s retirement of DoubleClick Sales Manager (DSM) is a blessing in disguise for publishers. The internet advertising powerhouse is focused on their profitable products such as DoubleClick for Publishers, AdX, AdWords, etc. DSM’s sales management and booking workflow tools were simply not generating enough profit, so Google’s…

How Haymarket Media Uses Technology to Target an Audience of One
January 22, 2018 at 8:00 am

Haymarket Media CTO Aneel Tejwaney spoke with Publishing Executive at the FUSE Media Summit about how the B2B publisher is using targeting technologies to deliver content and ads to the right users a the right time. Tejwaney also shared how Haymarket is divesting and consolidating legacy systems in order to eliminate technical debt and create…

How the EU’s New ePrivacy Regulations Could Profoundly Impact All Media
January 15, 2018 at 11:20 am

From a legislative perspective 2018 looks set to be an interesting, potentially challenging year for publishers. In May the EU wide General Data Protection Regulation (GDPR) will be enforced bringing new controls on the collection of data. However, as Oliver von Wersch, founder and CEO Vonwerschpartner Digital Strategies and ex MD of G+J digital products…

No Tracking, No Revenue: Apple's Privacy Feature Costs Ad Companies Millions
January 9, 2018 at 1:05 pm

Internet advertising firms are losing hundreds of millions of dollars following the introduction of a new privacy feature from Apple that prevents users from being tracked around the web. Advertising technology firm Criteo, one of the largest in the industry, says that the Intelligent Tracking Prevention (ITP) feature for Safari, which holds 15% of the…

Amazon Tips Its Hand on Alexa Ads
January 8, 2018 at 8:00 am

Although Amazon says no plans to put ads on its Alexa voice assistant, but they’ve started asking advertisers what they might pay for.

Purch Is a Publisher With a $24 Million Business in Licensing Ad Tech
January 4, 2018 at 1:09 pm

With publishers realizing that they can no longer be wholly dependent on ads for their revenue, Purch is getting more serious about selling proprietary technology to other publishers. Purch — a commerce-focused publisher that owns tech and product review sites such as Tom’s Guide, Top Ten Reviews and Live Science — is profitable. It makes about…