Ad Technology

People Don’t Want to Trade Privacy for Targeted Ads
January 15, 2016 at 1:53 pm

The Pew Research Center has released another in a series of studies of privacy issues with fresh evidence that consumers do not want to sacrifice personal information to get served targeted ads. A separate study from the Annenberg School of Communications at the University of Pennsylvania, to be presented at a Federal Trade Commission conference today,…

Ad Blocking Threat Is Real, But Publishers Aren’t Panicking
January 15, 2016 at 1:43 pm

Ad blocking is certainly a daunting issue for Web publishers, but it may not be the end of the world as many had feared, particularly on mobile devices. Last year, Apple decided to allow mobile ad blockers in its app store, inciting concerns across the industry that the growth in desktop ad-blocker use was set…

Can “Identity Marketing” Thaw the Cold War Between Brands & Publishers?
January 8, 2016 at 3:25 pm

Just as publishers were waking up to the fact that half of their traffic is mobile and that mobile traffic is really hard to monetize, Apple comes along and opens the doors for ad blockers. As if monetizing mobile was not challenging enough, large portions of publishers’ assumed human audiences are now blocking the ads…

Inside Forbes: From 'Original Sin' To Ad Blockers — And What The Future Holds
January 6, 2016 at 12:57 pm

It was my first day of class as a first-time Skype instructor, so I got right to it: “How many of you pay for content?” I asked a dozen or so University of Iowa journalism students as the fall semester got under way at my alma mater. Two, maybe three, gently raised an arm. Then came…

GQ Tells Readers to Turn Off Ad Blockers or Pay Up
December 30, 2015 at 11:41 am

Condé Nast publication GQ is pushing back against readers using online advertisement blocking software, asking them to turn it off or pay to read an article. When a user with ad blocking software clicks on aGQ article, a popup comes on the screen with an image of Amy Schumer as Princess Leia with the message:…

The Publishers That May Need to Change their Native Ads Under New FTC Rules
December 29, 2015 at 1:41 pm

Advertisers and publishers always say they label native ads clearly enough that readers can tell ads from editorial content. But now that the FTC has issued tougher guidelines for native ads, some of them might have to change their practices. For one thing, the FTC doesn’t like the labels “promoted” or “promoted stories,” saying they…

MarTech Landscape: What Is Header Bidding — And Why Should Publishers Care?
December 28, 2015 at 12:30 pm

Next to ad blocking, header bidding is one of the hottest topics among digital advertisers and website publishers. It’s complicated and quickly evolving, but it can give publishers more control over — and higher rates for — their ad space. In this article, part of our MarTech Landscape Series, we look at this new approach to site…

Forbes Blocks Ad Blockers
December 22, 2015 at 10:39 am

The escalating battle between ad-dependent publishers and ad blocking has a new front: Forbes. The publisher last week started blocking access to the site to some users of ad-blocking software. Visitors using desktop browser ad blockers are greeted with a polite but firm message on the “welcome screen” ad page Forbes serves prior to landing…

Dennis Publishing Takes Soft Approach to Ad Blocking
December 17, 2015 at 9:50 am

Dennis Publishing, home to Men’s Fitness, Alphr and The Week, is opting for more carrot than stick when it comes to the ad-blocking challenge. Starting in January, it will kick off a series of experiments that lean heavily on communicating with ad-block users rather than keeping them from the site or trying to technologically defeat ad-block…