Ad Technology

2016: The Year Ahead for Publishing in 12 Words
December 14, 2015 at 1:19 pm

From ad blocking to postal rates, here’s a handy guide to what’s likely to happen in magazine publishing next year. 1. Blocking A year ago, no one recognized ad blocking as a soon-to-be-hot issue; now it’s on everyone’s radar. The big question is how we publishers will react. How closely will we monitor ad blocking?…

Audio: Hear Why The Financial Times Adopted Cost-Per-Hour Ad Metrics
December 7, 2015 at 12:44 pm

Many publishers have decried the pageview as an insufficient metric for measuring audience engagement. Leaders from Condé Nast, Hearst, and ALM have indicated that returning visits, scroll-down, and shares are much better indicators of a reader’s interest and more accurate benchmarks of content quality. Yet, though many editorial teams have deemphasized the pageview, most publishers…

Press Release: Time Inc. and GumGum Form Exclusive Partnership
December 7, 2015 at 12:35 pm

NEW YORK--(BUSINESS WIRE)--Time Inc. (NYSE: TIME), one of the world’s leading media companies, and GumGum, the digital marketing platform for the visual web, announced today an exclusive agreement enabling Time Inc. to provide its advertisers the full suite of GumGum’s highly viewable, premium ad units across its US portfolio. The rise of the visual web,…

Press Release: Kiosked Raises $30 Million Series B Funding to Drive Global Growth
December 2, 2015 at 2:22 pm

HELSINKI, FINLAND – December 2, 2015 –Kiosked, the leading global Advertising Automation platform company has raised $30 million in Series B funding. The all-in-one platform, which automates the delivery of high-performance, in-view, standard native ads at scale, will use the funding to further accelerate its development, sales and support functions across the US, Europe and…

There’s a New Boss in Town: Ad Blockers
November 30, 2015 at 1:59 pm

Recently, I sat down with a blogger whose website was singled out by ad blockers for daring to cross them. Speaking on the condition his name not be published because he feared further retribution, he said he was hit by the ad blockers with a “block everything” rule, making it impossible to load analytic tools or…

Facebook Mulls Ad Changes for Instant Articles After Publisher Pushback
November 16, 2015 at 10:00 am

Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network. Instant Articles, which Facebook rolled out to all iPhone users last month, allows media companies to publish content directly to Facebook feeds instead of posting links to draw…

Axel Springer Raises Outlook, Citing Increasing Digital Ad Sales
November 4, 2015 at 3:18 pm

PARIS — Axel Springer, the German publishing and digital media group, on Wednesday raised its forecast for 2015 revenue as increasing sales of digital classified advertising offset continued declines in print circulation and other revenue. The group, which in September acquired a controlling stake in the American online news website Business Insider, reported a 32…

Creative Programmatic: The Need for Better Rich Media Ads
October 23, 2015 at 2:36 pm

Three distinct factors determine whether a digital ad is effective: where it’s placed, the design, and the call to action. Programmatic advertising is gaining a lot of excitement in the advertising space because it handles the first of those factors: placement. Programmatic advertising places the right ad in front of the right person at the…