Ad Technology

BoSacks: Ad Blocking is Our Reward for Abusing Reader Trust
January 25, 2016 at 3:25 pm

Full disclosure: I’m likely not be the normal reading consumer on the internet, and for the record, I do use ad blocking software. Without it my day on the web was increasingly a painful, slow, and a terribly intrusive experience. Also for the record, and most importantly, I am willing to pay for the reading…

The BBC is Using Facial Recognition to Measure if Native Ads Work
January 25, 2016 at 1:05 pm

Like many publishers, the BBC wants to prove native advertising works. But instead of just relying on awareness and brand lift surveys, the BBC is turning to facial-recognition technology. In the fall, the BBC used software from CrowdEmotion to measure 5,000 people’s conscious and subconscious emotional responses to content marketing campaigns on BBC.com from clients like…

Podcast Network Panoply Introduces New Ad Platform
January 21, 2016 at 2:21 pm

Podcasters, like TV networks and digital media companies, have their own unique advertising challenges. For one, ads that were inserted into a podcast when it first aired a year or two ago won't often be relevant when someone discovers the episode today. Panoply, the Slate Group's podcasting arm, saw something that could help with that…

Publishers & Advertisers Must Regulate Native Ads -- Or Else Be Stifled by FTC
January 21, 2016 at 11:55 am

In recent weeks, the Federal Trade Commission issued a new set of guidelines for native advertising that has publishers and advertisers alike stirring. One thing that’s important to keep in mind as we learn more about the FTC’s plans to implement and police these guidelines in the coming months, is that industry coordination and innovative…

The Complex Problem of ‘Click Spamming’
January 18, 2016 at 1:51 pm

There is systemic install fraud in the app economy, according to business intelligence platform Adjust. In a recent VentureBeat post, Adjust CTO Paul Muller revealed evidence suggesting that certain ad networks have been claiming “a good part” of genuine organic installs as their own.

People Don’t Want to Trade Privacy for Targeted Ads
January 15, 2016 at 1:53 pm

The Pew Research Center has released another in a series of studies of privacy issues with fresh evidence that consumers do not want to sacrifice personal information to get served targeted ads. A separate study from the Annenberg School of Communications at the University of Pennsylvania, to be presented at a Federal Trade Commission conference today,…

Ad Blocking Threat Is Real, But Publishers Aren’t Panicking
January 15, 2016 at 1:43 pm

Ad blocking is certainly a daunting issue for Web publishers, but it may not be the end of the world as many had feared, particularly on mobile devices. Last year, Apple decided to allow mobile ad blockers in its app store, inciting concerns across the industry that the growth in desktop ad-blocker use was set…

Can “Identity Marketing” Thaw the Cold War Between Brands & Publishers?
January 8, 2016 at 3:25 pm

Just as publishers were waking up to the fact that half of their traffic is mobile and that mobile traffic is really hard to monetize, Apple comes along and opens the doors for ad blockers. As if monetizing mobile was not challenging enough, large portions of publishers’ assumed human audiences are now blocking the ads…

Inside Forbes: From 'Original Sin' To Ad Blockers — And What The Future Holds
January 6, 2016 at 12:57 pm

It was my first day of class as a first-time Skype instructor, so I got right to it: “How many of you pay for content?” I asked a dozen or so University of Iowa journalism students as the fall semester got under way at my alma mater. Two, maybe three, gently raised an arm. Then came…