Ad Technology

Flipboard Improves Its Ad Targeting Capabilities
October 19, 2015 at 1:34 pm

Flipboard is enhancing its ad targeting, opening its own proprietary data to advertisers for the first time. Dubbed Interest Graph Targeting, the new offering aims to help advertisers reach a more targeted group of users than previously available. Where advertisers could target broad categories such as sports or travel, they'll now be able to choose…

IAB 'Leans' Into Ad Block Solution, Says 'We Messed Up'
October 15, 2015 at 1:53 pm

In an effort to get out in front of the rapid adoption of ad blocking technologies — and more importantly, behaviors — the Interactive Advertising Bureau’s “Tech Lab” this morning issued a set of principles intended to “guide the next phases” of technical standards for the digital advertising supply chain. “We messed up,” IAB Senior Vice…

The Most Popular Publishing Executive Posts of September
October 8, 2015 at 1:29 pm

Here’s a collection of Publishing Executive’s most read stories from September. Why Publishers Should Act Like Agencies - A guest post by Katie Risch, SVP of publisher development at Centro, this piece encourages publishers to purchase ad inventory on other sites, allowing advertisers to continue to target readers after they’ve left the publishers’ platforms. Reports…

Adblock Extension with 40 Million Users Sells to Mystery Buyer, Refuses to Name New Owner
October 2, 2015 at 1:26 pm

Adblock, a popular extension for blocking advertising in Chrome and Safari with more than 40 million users, was quietly sold today. The extension displayed a popup on October 1 saying that it is now allowing EyeO’s acceptable advertising — which allows advertisers to buy their way onto the whitelist — through the filter. Buried in the bottom of that…

Peace, The Top Selling Ad Blocker, Removed From App Store
September 21, 2015 at 1:30 pm

Only a day after the launch of Apple’s new mobile operating system, iOS 9, a number of new applications aimed at blocking ads shot up to the top of the App Store’s charts. One ad blocker called Peace, from Instapaper founder Marco Arment, soon became the No. 1 most popular paid application across the iTunes App…

Build a Better Mouse Trap: Ad Blockers Should Force Publishers to Change Strategies
September 15, 2015 at 3:54 pm

Is there anything more annoying than the unwanted and uninvited sales person who knocks on your door trying to sell you a product or service that you don’t want, don’t need, or isn’t related to any of your interests? This is no different than when someone visits a magazine’s web site and is instead greeted…

The Washington Post Tries Blocking People Who Ad-Block
September 10, 2015 at 5:17 pm

If you want to read The Washington Post's coverage of the newly discovered human species Homo naledi this morning but you're using ad blocking software, you're out of luck: The paper is experimenting with blocking access to readers who give ads the stiff-arm. "We're doing a very short test as we often do on the…

Why Publishers Should Act Like Agencies
September 4, 2015 at 1:45 pm

For today’s digital publishers, it’s not enough to simply publish—they need to be able to play the agency role, too. Think about it like this: Digital agencies offer a central channel where an ad can be purchased on any site or device, whereas standalone publishers can only place ads on the properties they own and operate.…

Adobe Flash Just Took Another Step Towards Death, Thanks to Google
September 1, 2015 at 2:22 pm

Adobe Flash, the world’s most hated software, is finally dying. Technically, it’s been on its way out for years, but today it received one of its final blows which will go down in history. Google officially killed Flash advertising in its browser. As of September 1, any advertising that uses the technology requires the user to…

The Perils and Promise of Programmatic Print
August 18, 2015 at 5:05 pm

Recent news that Time Inc. is expanding its “programmatic print” experiment set hearts aflutter among many magazine publishers. Does Time’s expansion of the program mean the magazine industry has finally found the magic potion that will stanch the steady outflow of print advertising? It ain’t that simple. Publishers face huge technological barriers in translating programmatic…