Ad Technology

GQ Tells Readers to Turn Off Ad Blockers or Pay Up
December 30, 2015 at 11:41 am

Condé Nast publication GQ is pushing back against readers using online advertisement blocking software, asking them to turn it off or pay to read an article. When a user with ad blocking software clicks on aGQ article, a popup comes on the screen with an image of Amy Schumer as Princess Leia with the message:…

The Publishers That May Need to Change their Native Ads Under New FTC Rules
December 29, 2015 at 1:41 pm

Advertisers and publishers always say they label native ads clearly enough that readers can tell ads from editorial content. But now that the FTC has issued tougher guidelines for native ads, some of them might have to change their practices. For one thing, the FTC doesn’t like the labels “promoted” or “promoted stories,” saying they…

MarTech Landscape: What Is Header Bidding — And Why Should Publishers Care?
December 28, 2015 at 12:30 pm

Next to ad blocking, header bidding is one of the hottest topics among digital advertisers and website publishers. It’s complicated and quickly evolving, but it can give publishers more control over — and higher rates for — their ad space. In this article, part of our MarTech Landscape Series, we look at this new approach to site…

Forbes Blocks Ad Blockers
December 22, 2015 at 10:39 am

The escalating battle between ad-dependent publishers and ad blocking has a new front: Forbes. The publisher last week started blocking access to the site to some users of ad-blocking software. Visitors using desktop browser ad blockers are greeted with a polite but firm message on the “welcome screen” ad page Forbes serves prior to landing…

Dennis Publishing Takes Soft Approach to Ad Blocking
December 17, 2015 at 9:50 am

Dennis Publishing, home to Men’s Fitness, Alphr and The Week, is opting for more carrot than stick when it comes to the ad-blocking challenge. Starting in January, it will kick off a series of experiments that lean heavily on communicating with ad-block users rather than keeping them from the site or trying to technologically defeat ad-block…

2016: The Year Ahead for Publishing in 12 Words
December 14, 2015 at 1:19 pm

From ad blocking to postal rates, here’s a handy guide to what’s likely to happen in magazine publishing next year. 1. Blocking A year ago, no one recognized ad blocking as a soon-to-be-hot issue; now it’s on everyone’s radar. The big question is how we publishers will react. How closely will we monitor ad blocking?…

Audio: Hear Why The Financial Times Adopted Cost-Per-Hour Ad Metrics
December 7, 2015 at 12:44 pm

Many publishers have decried the pageview as an insufficient metric for measuring audience engagement. Leaders from Condé Nast, Hearst, and ALM have indicated that returning visits, scroll-down, and shares are much better indicators of a reader’s interest and more accurate benchmarks of content quality. Yet, though many editorial teams have deemphasized the pageview, most publishers…

Press Release: Time Inc. and GumGum Form Exclusive Partnership
December 7, 2015 at 12:35 pm

NEW YORK--(BUSINESS WIRE)--Time Inc. (NYSE: TIME), one of the world’s leading media companies, and GumGum, the digital marketing platform for the visual web, announced today an exclusive agreement enabling Time Inc. to provide its advertisers the full suite of GumGum’s highly viewable, premium ad units across its US portfolio. The rise of the visual web,…

Press Release: Kiosked Raises $30 Million Series B Funding to Drive Global Growth
December 2, 2015 at 2:22 pm

HELSINKI, FINLAND – December 2, 2015 –Kiosked, the leading global Advertising Automation platform company has raised $30 million in Series B funding. The all-in-one platform, which automates the delivery of high-performance, in-view, standard native ads at scale, will use the funding to further accelerate its development, sales and support functions across the US, Europe and…

There’s a New Boss in Town: Ad Blockers
November 30, 2015 at 1:59 pm

Recently, I sat down with a blogger whose website was singled out by ad blockers for daring to cross them. Speaking on the condition his name not be published because he feared further retribution, he said he was hit by the ad blockers with a “block everything” rule, making it impossible to load analytic tools or…