There has been a bit of a freak out by the media in the last week or so over the prospect that ad blockers could seriously impact their businesses. That is, that a majority of web readers will soon be employing browsers with ad blocking built-in, and that the world as they know it will…
The ad solution, called Mobile Moments, will feature visual, timely, and relevant short stories created by T Brand Studio.
OS 9 and OS X 10.11 (“El Capitan”) carry ad-blocking technology that delivers an experience that stands in stark contrast to current advertising and tracking practices. Users are beginning to notice…and advertisers aren’t happy about it. On the last day of the June 2015 Developers’ Conference, Apple held a session (video here) to announce its…
It's been 21 years since the first banner ad appeared on the web. It ran on a site called HotWired.com, the original website of Wired Magazine, and it asked, "Have you ever clicked your mouse right HERE?" An arrow pointed to an ominous-sounding prediction, which was spelled out in all caps, and read: "YOU WILL." It was part of a campaign that aimed to visualize the digital future brought to you by AT&T. The vignettes were prescient in just about every instance
It didn't get a mention in Apple'sbig keynote announcementsMonday - which already had plenty of interest to publishers - but deep within Apple's developer documentation lies perhaps the most important item of all to the news industry. Adblocking - running a piece of software in your web browser that prevents ads on most web pages from loading - has moved from a niche behavior for the nerdy few to something mainstream. A report from 2014 found that adblock usage was up 70 percent year-over-year, with over 140 million people blocking ads worldwide, including 41 percent of 18- to 29-year-olds.
Ad blocking remains a controversial topic. Based on a variety of data, one company attempts to estimate the financial loss to Google. Of the estimated $41 billion in revenue Google reported in 2014, PageFair estimates that $17.6 billion came from the U.S. Some $1.9 billion represents the estimated U.S. revenue available to Google on google.com that the company did not generate as a result of the 10% of visitors having ad-blocking technology installed in their browser.
Google recovered about $942 million -- a portion of the $1.9 billion in the U.S -- by being white listed