Ad Technology

What The Ad Blocker Debate Reveals
August 4, 2015 at 5:22 pm

OS 9 and OS X 10.11 (“El Capitan”) carry ad-blocking technology that delivers an experience that stands in stark contrast to current advertising and tracking practices. Users are beginning to notice…and advertisers aren’t happy about it. On the last day of the June 2015 Developers’ Conference, Apple held a session (video here) to announce its…

Is Programmatic Advertising the Future of Marketing?
June 23, 2015

It's been 21 years since the first banner ad appeared on the web. It ran on a site called HotWired.com, the original website of Wired Magazine, and it asked, "Have you ever clicked your mouse right HERE?" An arrow pointed to an ominous-sounding prediction, which was spelled out in all caps, and read: "YOU WILL." It was part of a campaign that aimed to visualize the digital future brought to you by AT&T. The vignettes were prescient in just about every instance

A Blow for Mobile Advertising: Next Version of Safari Will Let Users Block Ads
June 12, 2015

It didn't get a mention in Apple'sbig keynote announcementsMonday - which already had plenty of interest to publishers - but deep within Apple's developer documentation lies perhaps the most important item of all to the news industry. Adblocking - running a piece of software in your web browser that prevents ads on most web pages from loading - has moved from a niche behavior for the nerdy few to something mainstream. A report from 2014 found that adblock usage was up 70 percent year-over-year, with over 140 million people blocking ads worldwide, including 41 percent of 18- to 29-year-olds.

Bing, Google, Publishers Lose Billions Of Dollars From Blocked Ads
June 10, 2015

Ad blocking remains a controversial topic. Based on a variety of data, one company attempts to estimate the financial loss to Google. Of the estimated $41 billion in revenue Google reported in 2014, PageFair estimates that $17.6 billion came from the U.S. Some $1.9 billion represents the estimated U.S. revenue available to Google on google.com that the company did not generate as a result of the 10% of visitors having ad-blocking technology installed in their browser.

Google recovered about $942 million -- a portion of the $1.9 billion in the U.S -- by being white listed