Ad Technology

3 Ways Publishers Can Take Action Against Fraud
August 16, 2017 at 2:44 pm

Programmatic fraud steals money from publishers’ pockets every minute and if we’re being honest, no one’s really sure what to do about it. Spoofed inventory is one of fraud’s most pervasive formats. With this, impressions on exchanges look like they’re from legitimate publishers but actually represent fake, low-quality inventory. Google recently ran experiments to measure…

Check Your Inbox: Google Warns Publishers Serving Annoying Ads
August 10, 2017 at 1:09 pm

Betty Crocker might want to check her inbox Thursday. The iconic brand is one of roughly a thousand online publishers that are set to receive an email from Google warning them that they are showing "highly annoying, misleading or harmful" ads. Although there aren't many ads on Betty Crocker's website, it does have popups, especially…

How Cross-Media Alliances Can Take on the Facebook-Google Duopoly
August 7, 2017 at 1:13 pm

It’s unlikely that the emergence of cross-media advertising alliances - such as those currently witnessed in Germany and France - will immediately impact Facebook and Google’s dominance in the digital market. Yet in an environment where change and disruption are the only constants you can bet on, these alliances are essential components of a possible fightback. Facebook…

How Quartz Approaches Online Advertising With ‘Less Is More’
August 4, 2017 at 2:09 pm

As Quartz’s fifth anniversary approaches, they’ve approached online advertising strategy in a different manner than the majority of their contemporaries. Instead of covering their site pages with flashing, annoying ads, something reminiscent of a pinball machine, Quartz as a web property is deliciously appropriate. They’ve taken a ‘less is more’ approach to online ads, Jay…

How Server-Side Header Bidding Can Elevate Your Programmatic Strategy
August 1, 2017 at 11:34 am

Like so much in the programmatic ecosystem, header bidding continues to evolve. Today publishers are beginning to explore server-side header bidding, which promises to reduce page latency while optimizing programmatic revenue. This post will discuss this new form of header bidding, how it differs from older programmatic methods, and how this approach might evolve in…

Time-Based Ad Sales? Publishers Still Weighing Promise And Risk
July 26, 2017 at 1:30 pm

The idea behind time-based ad sales started circulating in 2013 when an advertising director at the Financial Times proposed that time could be used as a currency to trade. Over the intervening years, awareness of the concept has spread and a small group of publishers, including the FT and the Economist, has actually begun selling…

Still Plenty of Opportunity in Digital Advertising – Flipboard Exec
July 18, 2017 at 1:49 pm

The digital advertising space faces a number of challenges – not least the dominance of big players such as Facebook and Google. But, FIPP World Congress speaker Rick Welch, head of programmatic advertising at Flipboard and former Condé Nast exec, believes there remain plenty windows of opportunity for other players in the market… Below he…

Google Says It Wants to Fund the News, Not Fake It
July 17, 2017 at 1:44 pm

Under fire from several quarters for an array of accusations ranging from monopolistic practices to the dissemination (and even funding) of fake news, plus questionable measurement procedures, Google is hitting back with both defiant words, as well as financial handouts. The Drum sat down with Madhav Chinnappa, Google’s director of strategic relations, news & publishers,…

Online Publishers Try Reducing Ads to Boost Revenue
July 14, 2017 at 1:38 pm

For online publishers, more advertising typically means more revenue. It’s why websites are often crammed full of flashing banners, auto-playing videos, content-blocking overlays and widgets recommending sponsored story links. But some publishers say they’re now taking a “less is more” approach when it comes to placing ads across their sites. Stripping out irritating ad formats…

Google Goes After Mobile Native Advertising With New AdSense Formats
July 7, 2017 at 1:18 pm

Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the launch of native ads for all AdSense publishers. AdSense native ad formats include in-feed, in-article and matched content. All can be customized to match the…