Advertising

Allrecipes, Hidden Valley Team For AmazonFresh Integration
March 19, 2018 at 10:59 am

Hidden Valley is Allrecipes' first advertising partner to use the site’s AmazonFresh integration. Here is how it works: a user of Amazon's grocery delivery service can find a recipe on Allrecipes.com and click to purchase ingredients, such as meat, fruits and veggies, frozen and packaged food items. The order can…

How Publishers Should Tailor Their Marketing to Generational Preferences
March 19, 2018 at 8:00 am

I was recently at the Ricoh Marketing Innovator Symposium in Boulder, Colo., which attracted a range of attendees from the print, brand and agency worlds. One of the key takeaways from the event centered around the generational divide — different age demographics don’t just want different messages, they want different messaging platforms and different forms…

How Publishers Can Use Programmatic Direct Mail to Drive New Revenue
March 1, 2018 at 11:54 am

Programmatic ad campaigns have been around long enough that most publishers know them intimately. Know the ins and outs of what they can — and can’t — provide, and how they can be used to drive ad impressions and branding for advertisers. At its core, "traditional" programmatic advertising allows advertisers to efficiently purchase ads with…

Like the Changing of the Seasons, Publishers (again) Turn to Micropayments
February 27, 2018 at 11:36 am

With digital ad revenue harder to come by, a growing number of publishers are considering micropayments again, albeit from different angles. In the past several months, a slew of micropayment-focused startups, including Scroll, Invisibly and the Brave browser have all been leading charm offensives on publishers, who have been mostly receptive.

Mashable Offers Readers Some Perplexing Shoppable Images in New Partnership With eBay
February 9, 2018 at 1:37 pm

Following the likes of Instagram, Pinterest and PopSugar, media and entertainment company Mashable is embracing shoppable content. The site teamed up with online marketplace eBay to tag images in a pilot meant to explore what compels readers to click and buy. “Through the partnership, Mashable journalists will enable readers to shop the looks featured in Mashable by independently curating matching fashion items and…

GDPR Will Usher in Era of User-Controlled Data. Who Will Survive the Purge?
February 8, 2018 at 11:57 am

The GDPR hourglass is running out of sand yet one in four marketers aren’t confident their organization will be compliant by May 25th. With the threat of €24 million fines for failing to comply, offending vendors could be put out of business in a heartbeat. For publishers, it’s critical to vet vendors with whom you…

Press Release: Sheridan Approaches 2018 with Strength and Momentum
February 5, 2018 at 2:02 pm

Hanover, PA (February 3, 2018) - CJK Group, Inc.’s acquisition of Sheridan in early 2017 signified a pivotal moment for Sheridan’s journal segment, resulting in the subsequent Sheridan acquisition of PubFactory and its dynamic hosting platform. 2017 was a year of consolidation for several of our major commercial publishing and university press clients who have…

Tackling the Internet’s Central Villain: The Advertising Business
February 5, 2018 at 1:52 pm

Pretend you are the lead detective on a hit new show, “CSI: Terrible Stuff on the Internet.” In the first episode, you set up one of those crazy walls plastered with headlines and headshots, looking for hidden connections between everything awful that’s been happening online recently. There’s a lot of dark stuff. In one corner,…