Advertising

Media Industry Reports Are Releasing Less Data on Print Ad Revenue & Employee Head Counts
October 31, 2017 at 1:48 pm

The last decade has seen a steady erosion in the number of media industry benchmark reports — at least those made publicly available to trade reporters and bloggers — leaving less reliable, third-party data by which to gauge the overall health of the media business. The Publisher’s Information Bureau, which long provided quarterly and annual…

The Coming Ad Tsunami of 2018 (Part 2): Viewability, Filtering & E.U. Compliance
October 26, 2017 at 10:43 am

In part one of this series, I explored how new online forces are driving massive changes that will impact how B2B publishers sell and deliver online ads in 2018. From the rise of ad fraud, to Google’s “ad filtering,” and the European Union’s General Data Protection Regulation (GDPR), the world of online advertising is undergoing…

The Ad Industry Is Changing—Here’s What Publishers Can Expect
October 25, 2017 at 2:16 pm

The advertising landscape is undergoing its most sweeping transformation in years. Apple just released the new version of Safari, which prioritizes user privacy; an updated version of Google’s Chrome, with a new ad filter, comes out in January; and new rules on data protection in the European Union take effect in May. These changes will…

How to Regulate Facebook And the Online Giants in One Word: Transparency
October 20, 2017 at 1:54 pm

Demands to regulate hi-tech companies like Google, Facebook and Apple are being heard at deafening pitch almost every day. This rush by the political herd on both sides of the Atlantic to make new laws (or to enforce the breakup of these corporations) is no better focused or thought-out than the extraordinary degree of latitude which the same political classes were prepared to allow the same online platforms only a couple of years ago.

Did The IAB UK Just Save Advertising -- From Itself?
October 20, 2017 at 1:35 pm

If readers had any doubt that the digital advertising industry was picking 2017 as the year it finally grew up and became more accountable, less prone to fraud and more focused on transparency, they need only look at today's news from IAB UK. Just a day after its figures, with PwC, showed that the humble…

[Video Q&A] AC Business Media Pivots from Display Ads to Lead Gen & Events
October 19, 2017 at 11:04 am

The publishing revenue model is constantly evolving as new technologies upend the market and new opportunities for monetization emerge. One day, a media organization is doubling down on programmatic ads, and the next, it is pivoting to video. Publishers need to prepare for and expect change, said AC Business Media digital sales director Monique Terrazas.…

How AC Business Media Evolves Its Business Model in the Face of Constant Change
October 19, 2017 at 10:34 am

Publishing Executive spoke with digital sales director Monique Terrazas about how AC Business Media adjusts its business models in the face of technological upheaval at the FUSE Media Summit in September. Terrazas advice to publishers: prepare for change by rethinking your organization's culture.

U.S. Publishers: $15.8B Annual Revenue Lost To Ad Blocking
October 17, 2017 at 1:55 pm

Consumers in Europe are more likely to block ads, but the United States isn't far behind. About 26% of U.S. consumers use some sort of ad-blocking software, according to data released Monday. And soon, Google will give consumers another way to block ads, through its Chrome browser scheduled to launch in 2018. The OnAudience.com study…

Publishers Have a Problem: Their Outdated Approach to Magazine Ads
October 16, 2017 at 9:00 am

“My name is Eadward, and I work in magazine publishing.” Welcome to Magazine Publishers Anonymous, a new 12-step program for people trying to overcome their addiction to the same old way of publishing magazines. I thought we’d get an influx of members a couple of weeks ago when The New York Times published “The Not-So-Glossy…