Advertising

How Hearst Pivoted to Native & Programmatic Advertising
November 8, 2017 at 10:49 am

In the past three years, Hearst Magazines has dramatically transformed its online advertising strategy, says Heather Keltz, VP of ad operations and ad product. “Three years ago programmatic ads and native were a small percentage of our advertising revenue, and now they’re a majority of what we’re making for ad revenue overall.” The shift to…

At Hearst, Programmatic & Native Ads Earn Majority of Ad Revenue
November 8, 2017 at 10:36 am

In the past three years, Hearst Magazines' online ad revenue has shifted dramatically from traditional, direct-sold display ads to native advertising and programmatic, says Heather Keltz, VP of ad operations and ad product. Native ads and programmatic once represented a small slice of Hearst's overall magazine revenue; now they drive the majority of ad revenue.…

Facebook Beats Earnings Expectations With 49% Growth in Q3, Despite Russian Ad Controversy
November 2, 2017 at 1:50 pm

Facebook reported another $10.14 billion in advertising revenue in the third quarter even while the company’s top attorney testified in Congress about how Russian operatives bought ads to misinform users before, during and after the 2016 presidential election. Today, the company said revenue for the previous three months grew 49% compared to the same period…

Social Platforms Grilled on Russia
November 1, 2017 at 2:49 pm

Welcome to November. Tuesday was day one of long-anticipated Congressional hearings with representatives from Facebook, Twitter, and Google. Russia’s presence on the social platforms as it attempted to influence the 2016 election is now well established, and the testimony confirmed that. What still isn’t clear is what impact the attempts actually had. The platforms confirmed…

New York Times Co. Increases Revenue, Books Healthy Third Quarter Profit
November 1, 2017 at 2:28 pm

The New York Times Co. is suffering the same miserable print advertising losses as others in the industry — down 20% year-to-year for the third quarter. But the Times, unlike the rest of the public news companies, still achieved revenue growth — 6% for the quarter — thanks to another surge in digital subscriptions and…

Media Industry Reports Are Releasing Less Data on Print Ad Revenue & Employee Head Counts
October 31, 2017 at 1:48 pm

The last decade has seen a steady erosion in the number of media industry benchmark reports — at least those made publicly available to trade reporters and bloggers — leaving less reliable, third-party data by which to gauge the overall health of the media business. The Publisher’s Information Bureau, which long provided quarterly and annual…

The Coming Ad Tsunami of 2018 (Part 2): Viewability, Filtering & E.U. Compliance
October 26, 2017 at 10:43 am

In part one of this series, I explored how new online forces are driving massive changes that will impact how B2B publishers sell and deliver online ads in 2018. From the rise of ad fraud, to Google’s “ad filtering,” and the European Union’s General Data Protection Regulation (GDPR), the world of online advertising is undergoing…