Advertising

How The Atlantic Gets People to Spend More Than 4 Minutes on its Native Ads
October 16, 2015 at 11:48 am

The Atlantic took a user-friendly approach when it redesigned its site in April, hoping that, perhaps counterintuitively, giving people less to click on would lead them to spend more time there. That approach helped boost the audience, but it’s also improved the performance of its native ads, according to the publisher. The click-through rate has tripled,…

IAB 'Leans' Into Ad Block Solution, Says 'We Messed Up'
October 15, 2015 at 1:53 pm

In an effort to get out in front of the rapid adoption of ad blocking technologies — and more importantly, behaviors — the Interactive Advertising Bureau’s “Tech Lab” this morning issued a set of principles intended to “guide the next phases” of technical standards for the digital advertising supply chain. “We messed up,” IAB Senior Vice…

4 Ways Media Salespeople Can Pitch Smarter & Close Bigger Deals
October 13, 2015 at 2:19 pm

Media sales teams and sales managers face a number of challenges in the industry today. What publishing and media companies sell, from native ads and social media to webinars and events, is changing and the expectations of advertisers are shifting as well. It’s not enough to promise impressions in today’s media marketplace; brands want to…

Press Release: Magazine Media Launches Industry-Wide Print Magazine Advertising Sales Guarantee
October 13, 2015 at 10:50 am

NEW YORK, Oct. 12, 2015 /PRNewswire/ — Beginning today, magazine media is putting its money where its mouth is. One year after becoming the first medium to offer a standardized measurement across platforms (see Magazine Media 360 here), confirming double-digit audience growth year-over-year, MPA—The Association of Magazine Media is introducing the Print Magazine Sales Guarantee (link…

The Most Popular Publishing Executive Posts of September
October 8, 2015 at 1:29 pm

Here’s a collection of Publishing Executive’s most read stories from September. Why Publishers Should Act Like Agencies - A guest post by Katie Risch, SVP of publisher development at Centro, this piece encourages publishers to purchase ad inventory on other sites, allowing advertisers to continue to target readers after they’ve left the publishers’ platforms. Reports…

Mossberg: The Real Trouble With Web Ads
October 7, 2015 at 3:14 pm

Lately, there’s been an uproar over Web advertising. Ever since Apple made ad blocking on the mobile Web much easier a couple of weeks ago in its latest version of iOS, there has been a deluge of commentary about online ads, pros and cons. Some have pointed out that, if widely adopted, this blocking could…

Press Release: ONEcount ClearView Gives Publishers Control Over Ad Blockers
October 7, 2015 at 3:12 pm

Norwalk, CT—October 1, 2015—A new ONEcount feature, ClearView, allows media companies to decide whether ad-blockers will be allowed while visiting their sites. ClearView also lets media brands offer a premium “site membership” option to visitors who are willing to register or pay for access as an alternative to viewing ads. ClearView will go live next…

Print’s Emotional Value Will Matter Less as Digital Evolves
October 7, 2015 at 12:39 pm

There is a recent article titled Print vs. Digital: Another Emotional Win for Paper, that came across my info-radar today. Articles like these are always popping up. They are interesting to me because science must do what science does—question everything. As a geek-at-heart, I am all for the pursuit of knowledge. I sometimes think that all…

Does Your Sales Team Need a Reboot? Yes.
October 6, 2015 at 4:06 pm

The media industry is changing. A lot. And anyone charged with driving revenue needs to drastically rethink how they sell and what they sell if they want to survive.

Stop Selling Ads & Start Selling Outcomes
October 6, 2015 at 3:26 pm

NAPCO Media president Dave Leskusky explains why media salespeople need to develop new, consultative skills that will help them assess clients' problems and sell solutions.